# Manly Makeup Shoots The Jor­dan Bar­rett by Bowen Arico Portrait Series is Androgynous By Jana Pijak | Published 2012-04-05 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-barrett-by-bowen-arico References: [thefashionisto](http://thefashionisto.com/portrait-jordan-barrett-by-bowen-arico/) & [thefashionisto](http://thefashionisto.com/) Showcasing androgynous imagery, the Jor­dan Bar­rett by Bowen Arico portrait series takes inspiration from 80s glamor shots. Proving that makeup can indeed be manly, eMg fresh face Jordan sports strong brows, colored eyeshadow and sparking lipgloss looks. Groomed by Anni Hall, the model pulls off [war paint-inspired makeup](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) in these striking close-up portraits. Lensed in high definition, the blonde model shows off his versatility and feminine features. With a strong gaze and dynamic bone structure, Jordan proves he has superstar potential. The Jor­dan Bar­rett by Bowen Arico portrait series challenges common beauty ideals. Showcasing a series of gender-bending images, this editorial presents viewers with a [masculine take on women's beauty looks](https://www.trendhunter.com/trends/tough-guys-soft-sweaters). With the growing popularity of [androgynous models](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross), Jordan's memorable look fits the fashion's world's latest fixation. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 66% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Androgynous Imagery:** Opportunity to explore androgynous beauty and challenge traditional gender norms in the beauty industry. - **Glamor Shots:** Opportunity to revive and modernize the 80s glamor shot aesthetic through innovative photography techniques and styling. - **Manly Makeup:** Opportunity for the beauty industry to cater to the growing demand for makeup designed specifically for men. ### Sectors Adopting This - **Fashion:** Opportunity for fashion brands to incorporate androgyny in their designs and challenge traditional gender norms. - **Photography:** Opportunity for photographers to experiment with unique and innovative techniques to capture modern glamor shots. - **Beauty:** Opportunity for the beauty industry to develop and market makeup products tailored for men and gender-neutral beauty looks. ## Related on Trend Hunter - [Made-for-Men Makeup Lines](https://www.trendhunter.com/trends/nunorm.md) - [Comprehensive Men's Makeup Kits](https://www.trendhunter.com/trends/mens-makeup-kit.md) - [Edgy Cruelty-Free Cosmetics](https://www.trendhunter.com/trends/barry-m-beauty.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Masculine Hybrid Skincare Ranges](https://www.trendhunter.com/trends/enhanse-mens-skincare.md) - [Digital Makeup Zines](https://www.trendhunter.com/trends/maczine.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Minimalist Masculine Skincare Sets](https://www.trendhunter.com/trends/skincare-routine.md) - [Empowering Makeup Brand Campaigns](https://www.trendhunter.com/trends/juju-watkins.md)