# Supermodel-Backed Sake Seltzers Famous Model Jordan Barret Launches Hapē Sake Spritz By Niko Pajkovic | Published 2021-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-barret References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2021/11/supermodel-jordan-barrett-launches-sake-spiked-seltzer/) & [hapesake](https://hapesake.com/)  International supermodel Jordan Barrett has announced the launch of his very own hard seltzer brand, Hapē Sake Spritz. Barret developed the new range of [sake-based seltzers](https://www.trendhunter.com/trends/snow-monkey-sake-remix) in partnership with XED Beverages. Hapē Sake Spritz is a 4.5% ABV beverage made from organic ingredients, including Junmai sake, tea, and fruit. Currently, the innovative seltzer is being sold in three flavors: [Grapefruit with elderflower and ginger](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages), Green tea with yuzu and lemon, and Lemonade with hibiscus and lemongrass. The new drink is available for purchase online nationwide and in select retail stores in California. "Hapē is a truly unique and differentiated brand which stands on its own and redefines the ready-to-drink and [spiked seltzer categories](https://www.trendhunter.com/trends/truly-no-shade-just-tea)," said Barret in a recent statement. Image Credit: Hap? Sake Spritz ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 20% | Activity: 25% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Organic Alcohol Beverages:** There is a growing trend towards organic ingredients in alcoholic beverages, presenting opportunities for innovative brewers and distillers to create new and unique drinks. - **Sake-based Seltzers:** The introduction of sake-based seltzers is a new trend in the flavored alcoholic beverage market, creating opportunities for new entrants to bring innovative and unique flavors to the market. - **Celebrity-owned Beverage Brands:** An emerging trend in the alcoholic beverage industry is the launch of celebrity-owned and endorsed brands, which presents a unique opportunity for disruptive innovation by leveraging the reach and influence of public figures as part of their marketing strategy. ### Sectors Adopting This - **Alcoholic Beverages:** The alcoholic beverage industry is ripe for disruptive innovation, particularly in the flavored ready-to-drink segment, providing an opportunity for new entrants to create innovative and unique products. - **Organic Food and Beverage:** The demand for organic ingredients in food and beverage products continues to rise, signaling an opportunity for industry players to innovate by offering a range of organic options to consumers. - **Celebrity Endorsements:** The use of celebrity endorsements in marketing is a growing trend across industries, including alcoholic beverages, creating opportunities for new entrants to leverage the influence of public figures to promote their products. ## Related on Trend Hunter - [Sake-Based Beverages](https://www.trendhunter.com/trends/oishii-sake-spritz.md) - [Canned Sake Drinks](https://www.trendhunter.com/trends/sake-drinks.md) - [Indulgent Vodka Seltzers](https://www.trendhunter.com/trends/play-hard-seltzers.md) - [Sweet Sake Wines](https://www.trendhunter.com/trends/sweet-sake-wine.md) - [Canned Sparkling Sakes](https://www.trendhunter.com/trends/sparkling-sake.md) - [Low-Calorie Sake Sodas](https://www.trendhunter.com/trends/soke.md) - [Sparkling Soju Seltzers](https://www.trendhunter.com/trends/soju-seltzers.md) - [Canned Sake Cocktails](https://www.trendhunter.com/trends/sakebomb.md) - [Canned Soju Seltzers](https://www.trendhunter.com/trends/hello-soju.md)