# All-Star Basketball Shoes The Jordan All-Star Player Exclusive Shoes Feature Iconic Infrared By Rahul Kalvapalle | Published 2015-02-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-allstar References: [hypebeast](http://hypebeast.com/2015/2/jordan-brand-unveils-player-exclusive-footwear-for-the-all-star-game) & [news.nike](http://news.nike.com/news/jordan-unveils-player-exclusive-footwear-for-all-star) These Jordan All-Star player exclusive shoes were commissioned specially for the best players in the [NBA](https://www.trendhunter.com/trends/jordan-clarkson) as they went head to head in the [NBA's All-Star game](https://www.trendhunter.com/trends/nba-x-crocs-classic-clog-allstar), the yearly showcase of the league's very best players. A host of [Jordan Brand](https://www.trendhunter.com/trends/photon-dust-colorway-1) athletes are in attendance at the All-Star game each year. In 2015, Carmelo Anthony made his eight appearance, Chris Paul his eighth, Russell Westbrook his fourth and LaMarcus Aldridge his fourth. Jimmy Butler, a new addition to the Jordan Brand roster, made his debut this year. The Jordan All-Star player exclusive footwear draws plenty of inspiration from the brand's pinnacle high-performance collection, the Pearl Pack. These shoes features classy touches of Infrared, a color closely associated with the Jordan brand. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 61% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Athletic Footwear Customization:** The trend of customizable athletic footwear is on the rise as athletes and consumers look for unique, personalized designs that reflect their style and preferences. - **Limited Edition Collaborations:** Limited edition collaborations between major sportswear brands and athletes create buzz and drive sales, presenting a disruptive innovation opportunity to release exclusive product lines. - **Sustainable Materials:** The trend towards sustainability in the fashion industry is leading to an increase in the use of eco-friendly, recycled materials in athletic footwear designs, presenting an opportunity for disruptive innovation. ### Industries Being Reshaped - **Sportswear:** Sportswear brands can explore customized and limited-edition collaborations with athletes to create buzz and drive sales. - **Fashion:** Fashion brands can incorporate sustainable materials in their athletic footwear designs, catering to the growing demand for eco-friendly products. - **Athletic Footwear:** Athletic footwear brands can leverage the trend of customization to create unique designs that appeal to athletes and consumers alike. ## Related on Trend Hunter - [Star Motif Performance Footwear](https://www.trendhunter.com/trends/allstar-20.md) - [Stark Red-Tonal Basketball Shoes](https://www.trendhunter.com/trends/fire-red-colorway.md) - [Global Games-Inspired Sneakers](https://www.trendhunter.com/trends/air-jordan-6-retro.md) - [Red-Accented Basketball Sneakers](https://www.trendhunter.com/trends/true-red-colorway.md) - [Stealthy Colorblocked Basketball Shoes](https://www.trendhunter.com/trends/flu-game-colorway.md) - [NBA Shoe Collaborations](https://www.trendhunter.com/trends/jordan-clarkson.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Hot Pink Basketball Sneakers](https://www.trendhunter.com/trends/red-blend.md) - [Speckled Minimal Basketball Shoes](https://www.trendhunter.com/trends/reverse-oreo.md)