# Artist-Joint Vintage-Themed Sneakers J Balvin Presents His New Jordan 3 Sneaker Model By Amy Duong | Published 2024-05-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-3-sneaker References: [highsnobiety](https://www.highsnobiety.com/p/j-balvin-jordan-3-sneakers-2024-where-to-buy/)  J Balvin unveils a look at his latest [Jordan 3](https://www.trendhunter.com/trends/jordan-3) sneaker model which is inspired by sunset themes -- it is dubbed Rio. It continues on the narrative of the previous Jordan 3 shoe celebrating [his hometown of Medellin](https://www.trendhunter.com/trends/gazelle-city-series), Columbia. Last year, the shoes had a vintage theme with a white base and accents of sunset-inspired themes to capture the hues of the city's mountain landscapes. This year, the duo also nods to the captivating sunsets but takes on a focus that is centered around the nighttime. It has a jet-black base that is detailed with sunset hues around the bottom and hidden discreetly including behind the tongue. It is rounded out by branding details. Image Credit: Nike ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 100% | Activity: 100% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Celebrity-collab Footwear:** Collaborations with high-profile artists like J Balvin are transforming traditional sneaker releases into cultural events, broadening market appeal. - **Vintage-inspired Sneakers:** Retro-themed footwear continues to capture consumer interest by blending nostalgia with contemporary design elements. - **Cultural Tribute Fashion:** Designs honoring specific locales, such as Medellin, create deeper emotional connections and unique storytelling opportunities in apparel. ### Industries Being Reshaped - **Athletic Footwear:** The athletic footwear industry is shifting towards limited-edition, artist-driven collaborations that elevate brand prestige. - **Streetwear:** Streetwear brands are increasingly using cultural landmarks and personal stories to inspire their collections, adding layers of authenticity. - **Fashion Merchandising:** Fashion merchandising strategies are evolving to include narrative-driven products that resonate with consumer identities and experiences. ## Related on Trend Hunter - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Plush Textural Artful Sneakers](https://www.trendhunter.com/trends/jordan-3.md) - [Charming Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/treat-yourself-colorway.md) - [Subtle Dual-Tonal Sneakers](https://www.trendhunter.com/trends/white-and-navy.md) - [Sleek Contrasting Sneaker Colorways](https://www.trendhunter.com/trends/air-jordan-23-2.md) - [Artist Hometown-Inspired Sneakers](https://www.trendhunter.com/trends/gazelle-city-series.md) - [Artist-Backed Breakdancing Sneaker](https://www.trendhunter.com/trends/jam-sneaker.md) - [Sporty Greyscale Textural Sneakers](https://www.trendhunter.com/trends/air-jordan-3-sneaker.md) - [Vibrant Sneaker Releases](https://www.trendhunter.com/trends/1906r-collection.md)