# Reversed Logo Rapper-Collab Sneakers Travis Scott's New Jordan 1 Sneaker Model Gets a Release By Amy Duong | Published 2022-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-1 References: [highsnobiety](https://www.highsnobiety.com/p/travis-scott-jordan-1-reverse-mocha-buy-online/) & [stockx](https://stockx.com/travis-scott-air-jordan-1-reverse-mocha-restockx?utm_source=highsnobiety_22&utm_medium=editorial&utm_campaign=sneakers_travisscott_jordan1lowmocha&utm_content=20220721) Travis Scott has conjured up a plethora of sneakers alongside [Nike](https://www.trendhunter.com/trends/reverse-metallic) and today marks the release date for the highly anticipated Jordan 1 Reverse Mocha. The early drop takes place online at StockX, with a similar look at the signature [Air Jordan 1 High](https://www.trendhunter.com/trends/cinnabar-colorway) Mocha that dropped back in November of 2019. The rapper's iteration of the shoe adds the Mocha hue along with the off-white palette. The colors are swapped to cater to the reverse-style and color-blocking details. The MOcha Durabuck is the foundational look at the upper along with the white leather overlaying on top. The most notable element is the signature reverse logo Swoosh for that finishing touch. It is also paired with red details on the tongue label and Wings heel logo. Image Credit: StockX ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 28% | Activity: 28% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### What Makes This Trend Stand Out - **Reverse-logo Sneaker Collaborations:** Brands and musicians can collaborate on sneakers that feature reversed logos to offer a fresh, unique take on classic designs. - **Limited Edition Sneaker Drops:** Limited edition sneaker releases can generate hype and excitement, driving demand and sales for brands and retailers. - **Celebrity-designed Sneaker Collections:** Celebrity designed sneaker collections can attract new customer demographics and offer unique design perspectives on classic styles. ### Sectors Adopting This - **Footwear:** The footwear industry can incorporate reverse-logo designs and celebrity collaborations into their product offerings to appeal to sneaker enthusiasts and collectors. - **Fashion and Retail:** Fashion and retail companies can utilize limited edition sneaker drops to drive sales and increase brand awareness. - **Music and Entertainment:** Musicians and entertainment industry companies can collaborate with footwear brands to create their own signature sneaker collections and engage with fans in new and exciting ways. ## Related on Trend Hunter - [Rapper-Made Women's Sneakers](https://www.trendhunter.com/trends/low-og-canary.md) - [Monochromatic Relaunched Basketball Shoes](https://www.trendhunter.com/trends/reverse-metallic.md) - [Speckled Minimal Basketball Shoes](https://www.trendhunter.com/trends/reverse-oreo.md) - [Monochromatic Smokey Hi-Cut Sneakers](https://www.trendhunter.com/trends/irregular-shadow.md) - [Expanded Simplistic Mid Sneakers](https://www.trendhunter.com/trends/rare-air.md) - [Richly Green-Toned Sneakers](https://www.trendhunter.com/trends/jordan-retro-1-high.md) - [Chunky Monochromatic Sneakers](https://www.trendhunter.com/trends/jordan-4-3.md) - [Taupe-Tinged Basketball Sneakers](https://www.trendhunter.com/trends/irregular-shadow-colorway.md) - [Distressed Crackled Leather Sneakers](https://www.trendhunter.com/trends/black-toe-colorway.md)