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# Pocket-Adorned Basketball Shoes
Nike Reveals the 'White' Air Jordan 1 High Stash Colorway

By Kanesa D | Published 2022-08-10 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jordan-1-high-stash
References: [hypebeast](https://hypebeast.com/2022/8/air-jordan-1-high-stash-white-do8727-100-release-info) & [nike](https://www.nike.com/ca/)

Jordan Brand has returned with its newest Air Jordan 1 High Stash silhouette in a new ‘White’ makeover, which is a stark contrast to the sneaker giant’s recent color-filled releases. The new sneaker fuses a [pure white shade](https://www.trendhunter.com/trends/air-foamposite) with black and ‘Sail’ tones, and incorporates nylon ripstop materials on the base. The mostly white shoe uses canvas overlays, black Swooshes, a black Wings logo, and a black [Nike](https://www.trendhunter.com/trends/pure-money) Air tag that graces the tongue and pocket hardware.

Due to its innovative and three-dimensional design, the Air Jordan 1 High Stash is a breath of fresh air when it comes to Nike’s previous releases. The ‘White’ Air Jordan 1 High Stash is expected to launch in late 2022 via Nike.

Image Credit: Nike

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 73% | Activity: 60% | Freshness: 12%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Why This Trend Is Growing

- **Pocket-adorned Footwear:** Footwear companies can explore the integration of pockets into sneaker designs for added utility and style.
- **Nylon Ripstop Materials:** Nylon ripstop can offer durability and a unique texture to footwear, opening up opportunities for material innovation.
- **Minimalist Sneaker Design:** Minimalist sneaker designs, like the 'White' Air Jordan 1 High Stash, can challenge the market's preference for flashy designs.

### Industries Being Reshaped

- **Footwear Manufacturing:** Footwear manufacturing companies can incorporate the pocket-adorned and nylon ripstop material trends to create unique selling propositions and innovative designs.
- **Sports Apparel:** Sports apparel companies can use minimalist designs, like the 'White' Air Jordan 1 High Stash, to target consumers who prefer simple and tasteful clothing and footwear options.
- **Fashion Retail:** Fashion retail companies can capitalize on the trend of minimalist designs and unique materials like nylon ripstop to cater to the growing demand for stylish, yet practical, fashion options.

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