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# Spirit Animal Portraits
The Joot Forgotten Language Series Depicts the True Nature of Winter

By Gil Cohen | Published 2012-12-21 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/joot-forgotten-language
References: [frameweb](http://www.frameweb.com/news/the-forgotten-language-of-the-cold-by-joot) & [jootdraws](http://www.jootdraws.com/)

Diverging from the traditional picturesque illustrations of winter, the Joot Forgotten Language of the Cold series portrays a more sincere depiction.

In her images, Finnish artist Joot explains that she wants to show "the [lost connection with nature](https://www.trendhunter.com/trends/untamed-nature)" and our true selves that we once had. She incorporates [images or animals](https://www.trendhunter.com/trends/fibredog) such as bears and moose, but also [spirit creatures such as dragons](https://www.trendhunter.com/trends/distinctive-dragonthemed-books-dragonborn-features-illustrative-end-pages-a) that emanate from a person's soul. She gives her characters various masks that represent how we often try to hide our true identity and purpose behind a false image.

The simple lines and dark colors of the Joot Forgotten Language of the Cold series imbues the images a gracefully resonant truth.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 72% | Activity: 36% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### What Makes This Trend Stand Out

- **Lost Connection with Nature:** There is an opportunity for businesses to develop products or services that help people reconnect with nature and their true selves.
- **Embracing True Identity:** There is potential for businesses to create innovative solutions that encourage individuals to embrace their true identity and purpose.
- **Authenticity and Self-expression:** Businesses can capitalize on the trend of embracing authenticity and self-expression by offering products or services that support individuals in expressing their true selves.

### Sectors Adopting This

- **Art and Illustration:** The art and illustration industry can explore disruptive innovation opportunities to create unique and resonant depictions of nature and personal identity.
- **Wellness and Self-care:** The wellness and self-care industry can develop offerings that facilitate a deeper connection with nature and help individuals uncover their authentic selves.
- **Personal Development and Coaching:** The personal development and coaching industry can take advantage of the trend by providing services that support individuals in discovering and embracing their true identity.

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