PDA phobics, beware! The new Spring/Summer 2009 ad campaign for Joop! Thrill shows that this fragrance unleashes your wild side and exhibitionism in public.
The campaign features models Masha Novoselova and Benj Lee on a night out. And from the taxi ride to the club, Masha just can't keep her hands off Lee.
The print ads were shot by Alexi Lubomirski while the commercial was directed by Laurent Briet
Implications - As sexual displays of affection are still considered taboo in public places, they generate a lot of consumer attention when they are shown out in the open due to its risque nature. Corporations may continue to utilize sexual imagery in marketing campaigns as it remains an effective tool at engaging potential consumers.