# Bond-Inspired Fashion The Joop FW 2010 Campaign Intrduces Us to God's Gift to Women By Zoe Badley | Published 2010-08-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/joop-fw-2010-camapaign References: [designscene.net](http://www.designscene.net/2010/07/joop-fall-winter-201011-campaign.html) & [joop](http://www.joop.com/#show) The Joop FW 2010 campaign looks like it was shot straight from the set of the next James Bond film. Male model Patrick Petitjean is spectacular in this spread, giving off the impression that he’s [God’s gift to women](https://www.trendhunter.com/trends/paradigme-fragrance). Even though this theme may be a little pretentious, Petitjean pulls it off nicely and convinces his audience that he just may well be the real deal. Fashion model Iselin Steiro is also an absolute gem alongside Petitjean, and the duo nails perfection on the head in the Joop FW 2010 campaign. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 86% | Activity: 70% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Bond-inspired Fashion:** Explore the trend of fashion campaigns inspired by the iconic style of James Bond films. - **Male Model Power:** Discover the trend of male models portraying themselves as confident and charismatic figures, reminiscent of James Bond. - **Perfect Duo Chemistry:** Witness the trend of fashion campaigns showcasing the chemistry and perfection between male and female models. ### Where This Applies - **Fashion:** The fashion industry can take inspiration from James Bond films to create bold and captivating campaigns. - **Advertising:** The advertising industry has the opportunity to incorporate the allure and sophistication of James Bond into their campaigns. - **Film:** The film industry can leverage the enduring appeal of James Bond to influence fashion and advertising trends in their productions. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Actor-Fronted Men's Fragrance Campaigns](https://www.trendhunter.com/trends/paradigme-fragrance.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md)