# Millennial-Targeted Airlines 'Joon' Airline is a Travel Experience for a Younger Demographic By Ell Smith | Published 2017-07-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joon-airline References: [brandchannel](http://brandchannel.com/2017/07/20/air-france-joon-072017/) & [corporate.airfrance](http://corporate.airfrance.com/en/news/young-and-connected-discover-joon) 'Joon Airline' is [Air France's](https://www.trendhunter.com/trends/air-france-and-matthias-giroud) latest attempt to target the Millennial market. Launching this fall, Joon is an [air travel experience](https://www.trendhunter.com/trends/delta-air-lines-and-starbucks) for the "young and connected." The company offers [medium-haul, low-cost flights](https://www.trendhunter.com/trends/seat-sale) out of Paris with original products and services that reflect Air France's branding. The cabin crew will be dressed in a chic electric blue uniform complete with white stripes to symbolize the "dynamic attitude" of the airline. This experience-based airline is appealing to the market with a bold 1960s-inspired design that's infused with connectivity and digitization. 'Joon' phonetically echoes 'jeune,' the french word for young, creating a lifestyle brand with opportunities that extend past the traditional "fare and flight" experience. 'Joon' is a cheaper flight alternative for millennials who seek experience-based travel opportunities while meeting the demographic's requirements for authenticity and connectivity. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Millennial-targeted Airlines:** Airline companies are targeting the younger generation through experience-based travel with unique services and products and bold designs. - **Low-cost Flights for Millennials:** Companies are now offering low-cost flights for millennials that prioritize experience over affordability. - **Lifestyle Airline Brands:** The launch of 'Joon' has brought up the trend of the growth of lifestyle airline brands that offer more than just air travel services. ### Industries Being Reshaped - **Airlines:** Airlines are tapping into the millennial market by offering unique travel experiences and affordable flights. - **Travel and Tourism:** Travel and tourism is putting a greater emphasis on the experience aspect of travel in order to meet the demands of the younger generation. - **Fashion and Design:** Fashion and design are playing a key role in the launch of millennial-targeted airlines like 'Joon' by creating bold and modern designs to appeal to a younger demographic. ## Related on Trend Hunter - [Engaging Airline Platforms](https://www.trendhunter.com/trends/klm-royal-dutch-airlines-1.md) - [Gen Z-Focused Bag Charms](https://www.trendhunter.com/trends/memory-collection.md) - [Airline Highlight Advertisements](https://www.trendhunter.com/trends/spirit-airlines-more-fly.md) - [Youthful Backpack Collections](https://www.trendhunter.com/trends/travel-blue.md) - [Revamped Business Class Experiences](https://www.trendhunter.com/trends/air-france-business-class.md) - [Premium Commercial Airlines](https://www.trendhunter.com/trends/magnifica-air.md) - [Retro-Inspired Airline Experiences](https://www.trendhunter.com/trends/pan-am-journeys-by-private-air.md) - [Young Travellers-Targeting Campaigns](https://www.trendhunter.com/trends/progressive-insurance.md) - [Elevated In-Flight Menus](https://www.trendhunter.com/trends/delta-airlines-1.md)