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# Bespoke Solid Diamond Rings
Jony Ive and Marc Newson Design a Special Ring for (RED)

By Amy Duong | Published 2018-11-13 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/jony-ive
References: [hypebeast](https://hypebeast.com/2018/11/jony-ive-marc-newson-red-diamond-foundry-sothebys-auction) & [sothebys](http://www.sothebys.com/en/auctions/ecatalogue/2018/red-n10000/lot.pr.9YPHM.html)

[Apple](https://www.trendhunter.com/trends/generation-3) design chief Jony Ive designed a special ring in collaboration with the talents of industrial designer Marc Newson -- the special jewelry piece is made specifically for '(RED) by Diamond Foundry. It made its debut at [Sotheby's](https://www.trendhunter.com/trends/sothebys-and-ledger), an auction house, where it was announced that the $250,000 ring will help with raise funds to assist eight African countries in eliminating HIV/AIDS. The ring's design draws inspiration from the design of a [MacBook](https://www.trendhunter.com/trends/pad-quill), as Ive played a role in designing the Apple product -- the MacBook is constructed from a solid chunk of aluminum and the ring is made from a diamond block.

Sotheby's made it clear that the interior part of the ring is set to be cut and smoothed out through the process of a thick water jet in conjunction with a laser beam. The entire ring will result in having “between 2000-3000 facets which has never been seen before on a single piece.”

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 90% | Activity: 92% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### Key Themes Behind This Trend

- **Bespoke Diamond Jewelry:** Disruptive innovation opportunities in creating personalized, high-end diamond jewelry pieces that draw inspiration from unconventional sources like technology design.
- **Charitable Luxury Goods:** Disruptive innovation opportunities in creating high-end luxury goods that not only serve as status symbols but also raise funds for charitable causes.
- **Advanced Diamond Cutting Techniques:** Disruptive innovation opportunities in developing new and intricate diamond cutting techniques to create unique and stunning pieces of jewelry.

### Where This Applies

- **Luxury Jewelry:** Disruptive innovation opportunities in the luxury jewelry industry to create personalized, high-end pieces that appeal to the modern consumer.
- **Technology Design:** Disruptive innovation opportunities in incorporating technology design principles and aesthetics into luxury goods and accessories.
- **Non-profit Fundraising:** Disruptive innovation opportunities in the non-profit sector to collaborate with luxury brands and leverage their products to raise funds for important causes.

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