# Collective Coffee Purchasing Experiments Jonthan Stark Offers QR as a Money Sharing Service By Christopher DeLuca | Published 2011-08-24 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/jonthan-stark References: [psfk](http://www.psfk.com/2011/08/jonathans-card-an-experiment-in-digital-currency-and-mobile-payments.html) & [jonathanstark](http://jonathanstark.com/card/) Jonthan Stark has created a very innovative concept for purchasing your next [Starbucks](https://www.trendhunter.com/trends/starbucks-1) coffee. Starbucks coffee drinkers can download a copy of Stark’s coffee card and get their next beverage on him. Conversely, users feeling generous can contribute some money to the card so that someone else could buy themselves a coffee. Jonthan Stark has taken the “take a penny, leave a penny” concept and brought into the digital era. Stark’s project, which has no affiliation with Starbucks, is definitely an interesting one. **Implications** - Consumers are eager for technological innovation to shape the way the interact with others and make their lives better. Jonathan Strak's project is a prime example of how technology can enable new types of interaction. Companies should take this into account and attempt to create a [sense of community amongst their customers](https://www.trendhunter.com/trends/coffeepedia). ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 9% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Digital Penny Sharing:** Jonathan Stark's coffee card concept showcases the potential for digital penny sharing to create a sense of community among customers. - **Contactless Payment Innovation:** Stark's use of QR codes for money sharing highlights the potential for contactless payment innovation in the food and beverage industry. - **Social Payment Experiments:** Stark's project is a prime example of how social payment experiments can create new types of interactions and drive customer loyalty. ### Sectors Adopting This - **Food & Beverage:** The use of digital penny sharing and contactless payment innovation presents disruptive innovation opportunities for the food & beverage industry to enhance customer experiences. - **Financial Technology:** Stark's project highlights the potential for social payment experiments in financial technology to drive innovation and create new revenue streams. - **Retail:** Retail companies can learn from Stark's coffee card concept and find ways to incorporate digital penny sharing and social payment experiments to create a sense of community among customers and boost brand loyalty. ## Related on Trend Hunter - [Coffeehouse Mini Apps](https://www.trendhunter.com/trends/philz-coffee-app-clip.md) - [Blockchain Loyalty Programs](https://www.trendhunter.com/trends/starbucks-1.md) - [Cafe NFT Loyalty Rewards](https://www.trendhunter.com/trends/starbucks-odyssey.md) - [Personalized Coffee Recaps](https://www.trendhunter.com/trends/2024-starbucks-blend.md) - [Connect-the-Dot Coffee Rewards](https://www.trendhunter.com/trends/coffee-loop.md) - [QSR Summer Promotions](https://www.trendhunter.com/trends/starbucks-canada-offers-mobile-ordering.md) - [Reusable Cup Programs](https://www.trendhunter.com/trends/collaborative-reuse-project.md) - [Coffee-Focused Rewards Programs](https://www.trendhunter.com/trends/the-human-bean.md) - [Artistic QSR Merch](https://www.trendhunter.com/trends/tim-singleton.md)