# Gatekeeper Style The Jonny Lennon Fashion Guide to Mastering the NYC Scene By Jacqueline Parrish | Published 2009-10-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jonny-lennon References: [lelamoda](http://www.lelamoda.com/2009/10/01/what-rock-n-roll-looks-like/) & [newyork.joonbug](http://newyork.joonbug.com/scenetracker/the-gatekeepers-scenetracker-new-york/vEBnu3Sg4Gp) Getting into the mindset of Jonny Lennon--who is also known as the gate keeper, and the "barbarian at the gate"--one of New York City’s most notorious doormen, is an interesting foray into finding out what makes the velvet rope lift for admittance. Jonny Lennon, in his urban rocker-chic styles, is, admittedly, unimpressed by much, and [headlines his own rock-band](https://www.trendhunter.com/trends/freaks-store-2), which is a surefire future success. One thing that makes Jonny Lennon stand out from the regular glitz and glam of the [NYC nightclub scene](https://www.trendhunter.com/trends/golden-goose-opens-in-nyc) is his effortless [urban rock-chic garments](https://www.trendhunter.com/trends/greaser-garage-jacket), and casual, laid-back attitude. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 40% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Urban Rocker-chic Style:** There is an opportunity to disrupt the fashion industry by creating a line of rock-inspired garments that have a comfortable, laid-back feel. - **Nonchalance as a Vibe:** Brands can disrupt the luxury nightlife industry by creating venues that have a laid-back, chill vibe instead of the typical high-energy, flashy atmosphere. - **Personalization in Fashion:** There is an opportunity for customization in the fashion industry to allow customers to create and design their urban rock-chic style pieces to fit their individuality and personality. ### Industries Being Reshaped - **Fashion:** The fashion industry can benefit from incorporating the urban rocker-chic trend into their clothing lines to cater to the punk-rock generation. - **Nightlife:** There is an opportunity to disrupt the nightlife industry by creating laid-back venues that offer a personal, nonchalant experience for guests. - **Music:** The music industry can benefit from promoting up-and-coming rock bands that have a unique style and attitude, like Jonny Lennon and the Gatekeepers. ## Related on Trend Hunter - [Iconic Rock Band-Inspired Menswear](https://www.trendhunter.com/trends/the-beatles-collection.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Retro Nightclub-Themed Collaborations](https://www.trendhunter.com/trends/charles-jeffrey-loverboy-1.md) - [Artist-Collab Branded Jackets](https://www.trendhunter.com/trends/lidl-by-lidl.md) - [Unique Concept Clothing Stores](https://www.trendhunter.com/trends/base-store.md) - [Brand Refresh Preview Events](https://www.trendhunter.com/trends/cheap-monday-event.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)