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# Poutine-Flavored Sodas
Jones Soda Launches an Exclusive Poutine-Flavored Soda for Canada

By Tia Clarke | Published 2013-05-03 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/jones-soda
References: [foodbeast](http://foodbeast.com/content/2013/05/01/jones-soda-appeals-to-our-northern-neighbors-with-new-poutine-flavored-soda/) & [brandeating](http://www.brandeating.com/2013/04/news-jones-soda-offers-poutine-flavored.html)

The [Jones](https://www.trendhunter.com/trends/special-edition-soda) Soda brand has decided to show just how much it loves its North American neighbors by releasing a soda flavor that is dedicated to the most hallowed of Canadian dishes: Poutine. Yes, you read that right, the [soda brand](https://www.trendhunter.com/trends/jones-zero-cola) is releasing a [poutine-flavored edition](https://www.trendhunter.com/trends/pepperoni-pizza-soda) across a few regions in Canada. If you live in Quebec, Ontario or Vancouver, you’re in luck.

The wacky pop flavor is described as having a “nice balance of rich, savory gravy over a starchy potato base.” If that doesn’t sound heavy enough for you, get this, it’s also: “accented with those fatty, cheesy notes you expect in a plate of poutine.”

As an Irish woman who has developed a profound love for poutine, I think I would (cautiously) give this soda pop a try.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 12% | Activity: 34% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Flavored Sodas:** The trend of unconventional soda flavors presents a disruptive innovation opportunity in the beverage industry.
- **Regional Food Flavors:** The popularity of regional food flavors in non-food products presents a disruptive innovation opportunity in various industries.
- **Savory Beverages:** The trend towards savory beverages presents a disruptive innovation opportunity in the beverage industry.

### Where This Applies

- **Beverage Industry:** The unconventional flavor trend presents a disruptive innovation opportunity in the beverage industry, particularly for companies willing to experiment with new flavors.
- **Food Industry:** The popularity of regional food flavors in non-food products presents a disruptive innovation opportunity in the food industry, particularly for companies looking to expand their product portfolios.
- **Marketing Industry:** The trend of using unconventional flavors and regional food flavors in product marketing presents a disruptive innovation opportunity in the marketing industry, particularly for companies looking to establish themselves as unique and innovative.

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