# AR-Powered Soda Campaigns The New Jones Soda AR App Brings its Labels to Life By Niko Pajkovic | Published 2021-07-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jones-soda-ar References: [globenewswire](https://www.globenewswire.com/news-release/2021/07/21/2266475/0/en/New-Jones-Soda-Augmented-Reality-Labels-Showcase-Extreme-Athletes-Artists-in-Action.html) & [jonessoda](https://www.jonessoda.com/) The [Jones Soda](https://www.trendhunter.com/trends/soda-labels) AR app gives its classic customer-designed label campaigns an augmented reality update. The company's new [AR labels](https://www.trendhunter.com/trends/alpro-and-appetite-creative) will be offered across five Jones Soda flavors and will feature a blend of 15 extreme athletes and hip new artists. In order to activate these lively labels, customers can download a free Jones Soda app, which will effectively turn their phone camera into a unique AR viewing device. The "influencers" showcased on each label range from a professional extreme scooter rider to a talented jewelry artist and a famous volleyball player. Upon scanning with their phone cameras, users will be provided a glimpse into the lives of these unique individuals. "It’s a way of expanding our fan base and shelf appeal, particularly for ‘[Gen Z-ers](https://www.trendhunter.com/trends/tryon-haul-lens)’ who are avid content creators themselves," said Mark Murray, CEO of Jones Soda. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 20% | Activity: 39% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Ar-enabled Labels:** Opportunity to create more engaging and interactive product packaging using AR technology. - **Influencer-driven Marketing:** Opportunity to leverage influencers in various industries to promote and market products to younger audiences. - **Ar-based Customer Engagement:** Opportunity to use AR to create more engaging and personalized customer experiences. ### Industries Being Reshaped - **Consumer Packaged Goods:** Opportunity to enhance product packaging and marketing strategies to better engage customers. - **Marketing and Advertising:** Opportunity to leverage AR technology and influencers to create more effective marketing campaigns. - **Technology:** Opportunity to develop AR technology that can be used across various industries to enhance customer experiences. ## Related on Trend Hunter - [Augmented Soda Labels](https://www.trendhunter.com/trends/soda-labels.md) - [AR Sampling Advertisements](https://www.trendhunter.com/trends/sampling-billboard.md) - [AR Sports Drink Bottles](https://www.trendhunter.com/trends/sports-drink-bottles.md) - [Superhero-Themed AR Sodas Cans](https://www.trendhunter.com/trends/cocacolas-marvel-universe-packaging.md) - [Crayon-Themed Soda Branding](https://www.trendhunter.com/trends/crayonthemed-soda.md) - [AR Beverage Launches](https://www.trendhunter.com/trends/fantasy-ruby-red.md) - [AR-Powered Vodka Campaigns](https://www.trendhunter.com/trends/titos-vodka.md) - [Co-Branded Craft Colas](https://www.trendhunter.com/trends/craft-cola.md) - [Motivational AR Packaging](https://www.trendhunter.com/trends/no-bs-motivator-experience.md)