# Alternative High-Grade Makeup Lines Jones Road Makeup was Created by Makeup Artist Bobbi Brown By Michael Hemsworth | Published 2020-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jones-road-makeup References: [drugstorenews](https://drugstorenews.com/bobbi-brown-re-enters-makeup-world-jones-road) & [jonesroadbeauty](http://jonesroadbeauty.com) The [Jones Road](https://www.trendhunter.com/trends/bklyn-fragrance) makeup has been created by makeup artist Bobbi Brown as a fresh take on beauty products that is formulated with their needs and preferences in mind. The product range will have seven products at launch including the [Miracle Balm](https://www.trendhunter.com/trends/miracle-balm-palette), The Mascara, the Cool Gloss, [Just](https://www.trendhunter.com/trends/just-b-cosmetic) A Sec, The Best Pencil, The Best Eyeshadow and the Star-Up Kit. Each of the products are made without the use of more than 2,700 potentially toxic ingredients, according to the company. Bobbi Brown spoke on the new Jones Road makeup range saying, "I created my original brand in the ’90s. Things are different today. Women shop differently; there is a new definition of what beauty is. Imperfect is beautiful. Jones Road celebrates that. It’s the ultimate no-makeup makeup.” ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 75% | Activity: 80% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Clean Beauty Revolution:** The Jones Road makeup range reflects the increasing demand for high-grade beauty products made with clean and safe ingredients. - **No-makeup Makeup Trend:** Jones Road Makeup's emphasis on enhancing natural beauty with subtle makeup fits perfectly with the growing trend of minimalistic, no-makeup makeup looks. - **Personalized Makeup Products:** Jones Road Makeup's focus on creating products for 'real-women' suggests a new trend towards personalized makeup products with diverse skin tones, textures, and preferences in mind. ### Industries Being Reshaped - **Cosmetics Industry:** The Jones Road Makeup range presents disruptive innovation opportunities for the cosmetics industry, especially in terms of creating clean, eco-friendly, and personalized makeup products. - **Tech Industry:** There is a great potential for the tech industry to create innovative tools and platforms for personalized makeup recommendations and virtual try-on experiences, following the footsteps of companies like Perfect Corp and ModiFace. - **Sustainability Industry:** The popularity of clean beauty and eco-friendly makeup products is a clear indication that there is a growing demand for sustainable and ethical manufacturing, packaging, and sourcing practices in the beauty industry. ## Related on Trend Hunter - [Featherweight Skin-First Foundations](https://www.trendhunter.com/trends/no-makeup-makeup.md) - [Casually Confident Fragrances](https://www.trendhunter.com/trends/bklyn-fragrance.md) - [Premium Skincare-Makeup Hybrids](https://www.trendhunter.com/trends/outside-in-brand.md) - [Unnamed Skin Tints](https://www.trendhunter.com/trends/working-name-gel-tint.md) - [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md) - [Take-Anywhere Beauty Balms](https://www.trendhunter.com/trends/miracle-balm-palette.md) - [Fashion-Minded Makeup Products](https://www.trendhunter.com/trends/lr-zeitgard-signature.md) - [Teen-Friendly Cosmetic Lines](https://www.trendhunter.com/trends/teen-line.md) - [Hydroxytyrosol-Based Makeup Innovations](https://www.trendhunter.com/trends/olive-rose.md)