# Business Trip Advertorials The Jones New York Fall/Winter 2010-11 Campaign is Eerily Lit By Zoe Badley | Published 2010-08-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jones-new-york References: [designscene.net](http://www.designscene.net/2010/08/jones-new-york-by-annie-leibovitz.html) & [jny](http://www.jny.com) There's definitely something enticing and creepy about the featured Jones New York Fall/Winter 2010-11 ad campaign. Shot by photographer Annie Leibovitz and styled by Lori Goldstein, the advertorials feature several different models, including Heidi Mount, Alex Lundqvist and Hana Soukupova. The Jones New York Fall/Winter 2010-11 ad campaign uses Grand Central Station as a backdrop and features no other color but black. The models look extremely suave, focused and oddly eerie, making the series an intriguing piece to look at. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 65% | Activity: 67% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Monochromatic Ad Campaigns:** Opportunity to create visually striking ad campaigns that use a single color scheme to evoke intrigue and captivate audience. - **Photographer and Stylist Collaborations:** Opportunity to create unique and captivating ad campaigns by collaborating with renowned photographers and stylists. - **Eerie Fashion Advertising:** Opportunity to explore unconventional and eerie aesthetics in fashion advertising to create a sense of intrigue and captivate audience. ### Industries Being Reshaped - **Fashion:** Fashion brands can incorporate monochromatic ad campaigns and collaborate with photographers and stylists to create captivating and unique advertising. - **Advertising:** Advertising agencies can explore eerie aesthetics to create unconventional and intriguing ad campaigns for various industries. - **Photography:** Photographers can collaborate with fashion brands to create visually striking ad campaigns with a focus on monochromatic styles and eerie aesthetics. ## Related on Trend Hunter - [New York-Centric Campaigns](https://www.trendhunter.com/trends/bergdorf-goodmans.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [High-Society-Inspired Holiday Initiatives](https://www.trendhunter.com/trends/the-bergdorf-soire.md)