# Dog-Friendly Sodas Jones Craft Dog Soda Hydrates Dogs with All-Natural, Human-Grade Ingredients By Laura McQuarrie | Published 2023-11-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jones-craft-dog-soda References: [finance.yahoo](https://finance.yahoo.com/news/jones-announces-launch-jones-craft-164700352.html) & [jonessoda](http://www.jonessoda.com)  The iconic soda brand [Jones Soda Co.](https://www.trendhunter.com/trends/crayonthemed-soda) is now venturing into the pet category with the launch of [Jones Craft Dog Soda](https://www.trendhunter.com/trends/soda-advent-calendar). These dog-friendly sodas created with veterinarians and dog owners feature all-natural human-grade ingredients and pet-pleasing flavors like Chicken and Beef. Just in time for the holidays, the brand will also be introducing [Turkey and Gravy](https://www.trendhunter.com/trends/goodboy-gravies), which mimics the unusual limited-edition soda created for human enjoyment a few years back. The humanification of pets is leading pet owners to seek products that mirror human experiences to enhance their companions' well-being and bond with them on a deeper level. This shift stems from a desire to provide pets with higher-quality, enjoyable experiences akin to those humans value, fostering a stronger emotional connection and addressing their evolving role as integral members of the family unit. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 78% | Activity: 56% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What Makes This Trend Stand Out - **Humanification of Pets:** The humanification of pets is leading pet owners to seek products that mirror human experiences to enhance their companions' well-being and bond with them on a deeper level. - **Pet-owner Emotional Connection:** The desire to provide pets with higher-quality, enjoyable experiences akin to those humans value fosters a stronger emotional connection and addresses their evolving role as integral members of the family unit. - **Dog-friendly Innovations:** Dog-friendly sodas with all-natural, human-grade ingredients offer a disruptive opportunity to cater to pet owners seeking unique and enjoyable experiences for their dogs. ### Sectors Adopting This - **Pet Food and Beverage:** The pet food and beverage industry can tap into the trend of humanification of pets by developing products that mirror human experiences to enhance pet companions' well-being. - **Pet Health:** The pet health industry has an opportunity to create products that foster a stronger emotional connection between pet owners and their companions and address their evolving role as integral members of the family unit. - **Pet Accessories:** The pet accessories industry can explore innovative products like dog-friendly sodas with all-natural, human-grade ingredients to cater to pet owners seeking unique experiences for their dogs. ## Related on Trend Hunter - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Dog-Friendly Jelly Mixes](https://www.trendhunter.com/trends/jelly-mixes.md) - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/crafty-beasts-brewing-company.md) - [Dog-Friendly Instant Coffees](https://www.trendhunter.com/trends/barkista.md) - [Dog-Friendly Canned Smoothies](https://www.trendhunter.com/trends/doothie.md) - [Dog-Friendly Peanut Butters](https://www.trendhunter.com/trends/peanut-butter-for-dogs.md) - [Dog-Friendly Sauces](https://www.trendhunter.com/trends/pedigree-drizzlers-sauce.md) - [Dog-Targeted Hydration Packs](https://www.trendhunter.com/trends/drinks-for-dog-health.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md)