# Paparazzi-Faking Photoshoots Jonathan Wolpert Shoots Arthur Sales And Kamila Hansen as Socialites By Ryan Hinkson | Published 2010-03-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jonathan-wolpert References: [designscene.net](http://www.designscene.net/2010/03/arthur-sales-by-jonathan-wolpert.html) & [hylman-nate-van-der-bilt-nash.tumblr](http://hylman-nate-van-der-bilt-nash.tumblr.com/post/472593077/junnnn-arthur-sales-kamila-hansen-by-jonathan) Photographer Jonathan Wolpert shoots Arthur Sales and Kamila Hansen in this mock paparazzi photoshoot, and the couple looks as if they want nothing to do with the camera. Playing the role of a young Hollywood couple in heat, Sales and Hansen first play up to the camera and then shy away from the paparazzi’s intrusive lens. Seems just like something out of TMZ or In Touch Magazine. I wonder if the unwanted attention was from the couple's superstar status or just from their matching pink ensembles. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 89% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Paparazzi-faking Photoshoots:** Opportunity for brands to create faux paparazzi photoshoots for viral marketing campaigns. - **Mocking Celebrity Culture:** Opportunity to satirize and critique the obsession with celebrity culture through staged paparazzi photoshoots. - **Subverting Expectations:** Opportunity to surprise and engage viewers by presenting staged paparazzi photoshoots as authentic moments caught on camera. ### Who This Affects Most - **Fashion:** Fashion brands can leverage faux paparazzi photoshoots to create buzz and promote new collections. - **Entertainment:** Entertainment industry can use staged paparazzi photoshoots as part of marketing strategies for movies, TV shows, or celebrity events. - **Advertising:** Advertisers can incorporate paparazzi-faking photoshoots to create memorable and shareable advertisements that capture the public's attention. ## Related on Trend Hunter - [Modern Wedding-Inspired Campaigns](https://www.trendhunter.com/trends/wedding-shop-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Provocative Guerrilla Campaigns](https://www.trendhunter.com/trends/mwcurated.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md)