# Stylish Organic Candles Luxury Candle Brand Jonathan Ward London Launches in Australia By Katherinev123 | Published 2011-11-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/jonathan-ward-london References: [sassisamblog](http://sassisamblog.com/2011/11/22/jonathan-ward-london-launches-his-organic-candles-into-australia/) & [ecoluxe.au](http://www.ecoluxe.com.au/store/pc/home.asp) With the movement toward everything organic, it's no wonder that products like Jonathan Ward London candles are being snatched off the shelves of whole foods stores in Europe. This [luxury, yet affordable, candle brand](https://www.trendhunter.com/trends/sophisticated-candle-collection) began in London in 2008 and is now the "number one candle brand in the Kensington High Street Wholefoods alone," says SassiSam. Recently launched in Australia, Jonathan Ward London's organic, stylish and [handmade candles](https://www.trendhunter.com/trends/homecoming-candles) are created using "[artisan pouring techniques](https://www.trendhunter.com/trends/handpoured-candle)" and ethically sourced beeswax and soy wax, which is housed in premium hand blown crystal glass that can also double as high-quality drinking glasses. Plus, the candles are Paraffin free, meaning that they do not "dirty burn," something typical of most wax candles. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 12% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Organic Candle Products:** There is an opportunity for candle makers to enhance their product offerings and market organic candles to meet consumer demand for safe, clean-burning candles. - **Sustainable Materials:** Companies can capitalize on the trend towards sustainable materials and incorporate environmentally-friendly sources, such as beeswax and soy wax, into their candle-making process. - **Multi-purpose Candle Containers:** Candle makers can create multi-purpose candle containers that can be repurposed and serve as drinking glasses or other household items after the candle is used up. ### Sectors Adopting This - **Candle Making Industry:** Opportunities exist for companies to explore the use of natural, organic ingredients and sustainable materials in the candle-making process and target environmentally-conscious consumers. - **Luxury Home Goods Industry:** Companies in the luxury home goods industry can incorporate organic candles into their product lines and market them as high-end, eco-friendly home decor. - **Sustainable Packaging Industry:** Opportunities exist for companies in the sustainable packaging industry to create eco-friendly and reusable candle containers, either through innovative materials or multi-purpose designs. ## Related on Trend Hunter - [Travel-Inspired Modern Candle Collections](https://www.trendhunter.com/trends/jupiter-smells.md) - [Opulent Apricot Wax Candles](https://www.trendhunter.com/trends/opal-road.md) - [Curvaceous Handmade Candles](https://www.trendhunter.com/trends/lesse.md) - [Luxury Non-Toxic Candles](https://www.trendhunter.com/trends/kendi-lux.md) - [Design-Forward Timeless Candles](https://www.trendhunter.com/trends/kevin-francis-design.md) - [Better-For-You Soy Candles](https://www.trendhunter.com/trends/moonday.md) - [Clean Ingredient Aromatherapy Candles](https://www.trendhunter.com/trends/the-lab-co-soy-wax-candles.md) - [Decorated Candle Tins](https://www.trendhunter.com/trends/sustainable-candle-tin.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md)