# Digital Garment NFTs Jonathan Simkhai Fall/Winter 2022 Debuted in Second Life By Laura McQuarrie | Published 2022-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jonathan-simkhai-fallwinter-2022 References: [dezeen](https://www.dezeen.com/2022/02/17/jonathan-simkhai-second-life-fw22-fashion-show/) Physical pieces from the Jonathan Simkhai Fall/[Winter](https://www.trendhunter.com/trends/the-north-face-and-cecilie-bahnsen) 2022 collection were turned into digital wearables and presented within Second [Life](https://www.trendhunter.com/trends/backstage-essential-collection) during New York Fashion Week. The latest pieces from the designer's collection were modeled by characters from the online platform and Second Life players were among the first to have access to the sale of the items. Users can make the most of the digital outfits for their avatars within the virtual world, and six of the pieces are being auctioned off in the form of non-fungible tokens. A day after the virtual items debuted in the metaverse, the ready-to-wear collection was also presented to journalists and buyers in New York by appointment only. As Simkhai told [Vogue](https://www.trendhunter.com/trends/nft-collection2), "It's not like I was doing one instead of the other; it was business as usual with an extra fun layer." ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 91% | Activity: 99% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Digital Garment Nfts:** Clothing collections presented in virtual worlds and sold as non-fungible tokens (NFTs) offer innovative ways to monetize fashion designs. - **Virtual Fashion Shows:** Hosting fashion events in virtual worlds like Second Life offer immersive experiences that require low carbon footprints, global access, and cost-effective opportunities. - **Virtual Real Estate and Fashion Crossover:** The collaboration of virtual real estate and fashion NFTs allows fashion brands to leverage digital assets to expand their reach. ### Where This Applies - **Fashion Industry:** The fashion industry can adapt to virtual shows and NFT collections to monetize designs and reach a wider audience while reducing their carbon footprint. - **Virtual Real Estate Industry:** Virtual real estate companies can leverage the popularity of virtual fashion shows to host events and enhance their platforms to accommodate immersive marketing. - **Blockchain Industry:** The blockchain industry can employ NFTs and smart contracts to revolutionize digital payments and fashion ownership rights. ## Related on Trend Hunter - [Digital Activewear Apparel](https://www.trendhunter.com/trends/alo-yoga-1.md) - [Artistic Dress NFTs](https://www.trendhunter.com/trends/unwearable-dresses.md) - [Digital Luxury Apparel](https://www.trendhunter.com/trends/valentino-1.md) - [Metaverse-Launched Luxury Fashion Collections](https://www.trendhunter.com/trends/coach-spring-2024.md) - [Luxury Digital Fashion Bags](https://www.trendhunter.com/trends/digital-coach-bag.md) - [Web3-Based Storytelling Projects](https://www.trendhunter.com/trends/the-fabricant-1.md) - [Fashion Week NFTs](https://www.trendhunter.com/trends/altuzarra.md) - [Reimagined Digital Fashion](https://www.trendhunter.com/trends/deep-23.md) - [Stylish Metaverse-Based Fashion](https://www.trendhunter.com/trends/swear-london.md)