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# Story-Telling Headgear
Jonathan Robson Designs a LEGO Helmet That Reads to Kids

By Matt Ho | Published 2011-04-26 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/jonathan-robson
References: [technabob](http://technabob.com/blog/2011/04/25/wearable-lego-helmet-audio-comics/) & [jonathanrobson](http://jonathanrobson.co.uk/design/audio-comic/)

Who doesn't recognize the helmet commonly seen on the [LEGO](https://www.trendhunter.com/trends/daft-punk-lego-helmets) spaceman? Jonathan Robson liked it so much, he decided to make a real one!

Jonathan Robson has created a life-size version of the LEGO helmet. It has the white color with the gold visor, but this creation is more than just a piece of headgear. Robson has [integrated speakers on the side](https://www.trendhunter.com/trends/kibu-headphone) and a USB plug-in on the back of the item. The idea is to let kids use the helmet as a headset to listen to audio for [LEGO comics](https://www.trendhunter.com/trends/lego-and-wallpaper). They just have to subscribe to LEGO audio, receive the comics that come with the pin activation and download it to the USB. It's a fun, interactive idea that will be popular among kids with big imaginations.

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 62% | Activity: 75% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Gen Z, Gen Alpha, Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Headgear:** The integration of audio and USB capabilities in headgear creates a new form of interactive storytelling for children.
- **LEGO Audio Subscription:** The introduction of LEGO audio subscriptions opens up new opportunities in the market for digital content in the toy industry.
- **Life-size LEGO Replicas:** The creation of life-size versions of popular LEGO items presents an innovative way to bring the LEGO experience to life for fans of all ages.

### Where This Applies

- **Toy:** The integration of audio and USB capabilities in toys offers a disruptive innovation opportunity for interactive play experiences in the toy industry.
- **Digital Content:** The introduction of LEGO audio subscriptions creates an innovative market for digital storytelling content targeted towards children.
- **Replica:** The creation of life-size replicas of popular toy items can disrupt the collectibles market by providing fans with unique and immersive experiences.

## Related on Trend Hunter

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