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# Third Person Touristography
'Wish You Were Here' by Jonathan May Captures Impromptu Photogs

By Michael Hines | Published 2010-05-11 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/jonathan-may
References: [behance.net](http://www.behance.net/Gallery/Wish-you-were-here/507129) & [behance.net](http://www.behance.net/Jonathanmay)

Jonathan May’s ‘Wish You Were Here’ is all about tourists and their impromptu photographers. Jonathan May takes an interesting approach with his [tourist photographs](https://www.trendhunter.com/trends/epic-ai-travel-photos) by including the photographer along with the [tacky tourists](https://www.trendhunter.com/trends/of-course-hong-kong).

Including the photographer in ‘Wish You Were Here’ is a nice touch. I’ve always wondered who took the photos during my friends and families vacations, and thanks to Jonathan May, I’m still wondering. But at least now I’m a little more clued in to who they might be. Let the speculation begin.

## Trend Insights (Trend Hunter)

- Score: 0.6/10
- Popularity: 7% | Activity: 4% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### Why This Trend Is Growing

- **Tourist Photography:** Disruptive innovation opportunity: Develop technology that automatically captures photos of tourists without impeding their experience.
- **Photographer Inclusion:** Disruptive innovation opportunity: Create a service that pairs professional photographers with tourists to capture high-quality vacation photos.
- **Vacation Memories:** Disruptive innovation opportunity: Design a digital platform that organizes and shares vacation photos, allowing users to easily relive and cherish their memories.

### Industries Being Reshaped

- **Photography:** Disruptive innovation opportunity: Develop advanced camera technology that recognizes and captures candid tourist moments automatically.
- **Tourism:** Disruptive innovation opportunity: Integrate augmented reality into tourist attractions to enhance the overall experience and create unique photographic opportunities.
- **Digital Sharing:** Disruptive innovation opportunity: Build a secure and user-friendly platform that allows tourists to easily share their vacation photos with friends and family.

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