# Can-Crushing Captures The Jonathan Kambouris 'Beer Garden' Series Deserves a Cheers By Romina S. Cortellucci | Published 2012-06-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jonathan-kambouris-beer-garden References: [coolmaterial](http://coolmaterial.com/roundup/jonathan-kambouris-beer-garden/) & [jonathonkambouris](http://jonathonkambouris.com/series/beer-garden/) In Jonathan Kambouris 'Beer Garden' series, crushed cans are the perfect form of art for the beer lover. The Brooklyn-based artist has photographed an array of beer brands from countries across the world, including Japan, USA, Netherlands and Israel to name a few. Kambouris took festival-found [crushed beer cans](https://www.trendhunter.com/trends/can-crusher) and transformed them into art. By just using a [simple white backdrop](https://www.trendhunter.com/trends/can-of-art) the beaten up cans provide an interesting series of photographs. The project provides a great excuse to drink more beer, while providing a green-friendly alternative to cans forgotten on the ground. Perhaps crushing a can of beer on your head isn't so crazy, as long as you transform this act into an opportunity for capturing enticing art pieces. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 41% | Activity: 9% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Can-crushing Art:** Exploring the artistic potential of crushed beer cans, creating unique and captivating art pieces. - **Green-friendly Alternatives:** Finding eco-friendly alternatives to wasted beer cans, promoting sustainability and creativity. - **Beer Branding Photography:** Using crushed beer cans as a unique and compelling way to showcase various beer brands and their visual identity. ### Where This Applies - **Art and Design:** In the world of art and design, embracing unconventional mediums and approaches to create disruptive artworks. - **Sustainable Packaging:** Exploring sustainable alternatives to traditional beer can packaging, reducing waste and promoting eco-consciousness. - **Alcoholic Beverages:** Beer companies can leverage creative can-crushing art photography to enhance brand image and connect with consumers. ## Related on Trend Hunter - [Artfully Designed Beer Packs](https://www.trendhunter.com/trends/range-of-beers.md) - [Recycled Bar Installations](https://www.trendhunter.com/trends/bar-installation.md) - [Bookish Beer Cans](https://www.trendhunter.com/trends/faber-faber-beak.md) - [Pop Art Beer Branding](https://www.trendhunter.com/trends/budweiser-and-sir-peter-blake.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Urban Bottle Sustainable Initiatives](https://www.trendhunter.com/trends/fields-green-with-grass-not-glass.md) - [Art-Appreciating Hazy IPAs](https://www.trendhunter.com/trends/artistic-hazy-ipas.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Graphic Artist-Collab Limited Beers](https://www.trendhunter.com/trends/wasted-youth-and-budweiser.md)