# Groovy Artist-Designed Shoes The Jonathan Adler x Toms Shoe Collaboration is Too Rad By Kristina Marković | Published 2014-03-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jonathan-adler-x-toms References: [fashionista](http://fashionista.com/2014/02/check-out-jonathan-adlers-groovy-nifty-rad-new-collection-for-toms/) & [toms](http://www.toms.ca/womens/features/jonathan-adler/c) The Toms 2014 Spring shoe and eyewear collection is an artistic collaboration collection called Jonathan Adler x Toms. The collaboration brings iconic Jonathan Adler designs to signature Toms shoes and sunglasses. The Jonathan Adler x Toms shoe designs feature [groovy graphics and playful fashion-forward styles](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection). The best part about the [artist and shoe brand partnership](https://www.trendhunter.com/trends/metropole-seoul-derby) is that it’s all for a good cause. Toms shoe brand has been a long-time contributor to the One for One charity campaign which gives a new pair of shoes to children who need it with every shoe and eyewear purchase. The [detail-oriented Jonathan Adler patterned creations](https://www.trendhunter.com/trends/clot-stan-smith-beaded) are retro and rad, because retro is always in. The loud, colorful shoes will make you stand out, while the Jonathan Adler x Tom sunglasses are more subtly designed. The brilliantly designed shoes and sunglasses are ultra nifty and groovy. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 19% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Art Collaborations:** Collaborating with artists to produce unique and trendy shoe collections presents an opportunity for shoe brands to differentiate themselves in the market and appeal to a wider range of customers. - **Socially Responsible Marketing:** Partnering with charities and giving back to the community through product sales presents an opportunity for businesses to create positive social impact while promoting their brand and products. - **Eye-catching Designs:** Bold, colorful and groovy designs for shoes and eyewear are trending, presenting an opportunity for businesses to appeal to customers who want to make a statement with their fashion choices. ### Sectors Adopting This - **Footwear:** Collaborating with artists to produce unique and trendy shoe collections presents an opportunity for shoe brands to differentiate themselves in the market and appeal to a wider range of customers. - **Charity:** Partnering with charities and giving back to the community through product sales presents an opportunity for businesses to create positive social impact while promoting their brand and products. - **Eyewear:** Incorporating bold and colorful designs in eyewear is trending and presents an opportunity for eyewear businesses to appeal to customers who want to make a statement with their fashion choices. ## Related on Trend Hunter - [Fine Art-Inspired Sneaker Designs](https://www.trendhunter.com/trends/otw-by-vans-line.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Bold Collaborative Sneakers](https://www.trendhunter.com/trends/sr-studio-la-ca-x-vans.md) - [Art Deco-Inspired Collaborative Rugs](https://www.trendhunter.com/trends/jonathan-adler.md) - [Cross-Cultural Footwear Designs](https://www.trendhunter.com/trends/rahul-mishra.md) - [Joyfully Patterned Collaborative Footwear](https://www.trendhunter.com/trends/crocs-and-marimekko.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Sleek T-Strap Shoes](https://www.trendhunter.com/trends/tkees-x-jcrew.md) - [Artistic Sneaker Collaborations](https://www.trendhunter.com/trends/skechers-x-vexx.md)