# Retro Lounging Pictorials The Jonatan Frenk Attitude Magazine Shoot Looks to the Past By Jana Pijak | Published 2012-02-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jonatan-frenk-attitude-magazine References: [thefashionisto](http://thefashionisto.com/jonatan-frenk-by-christian-oita-for-attitude-magazine/) & [inthemoment.moderndestiny](http://inthemoment.moderndestiny.com/2012/02/08/jonatan-frenk-by-christian-oita-for-attitude-magazine/) The Jonatan Frenk Attitude Magazine editorial feature dynamic menswear styles that take inspiration from retro fashions. The bold shoot is captured by the lens of photographer Christian Oita, who creates a dark and brooding series of monochromatic portraits. Model Jonatan is the epitome of rockstar chic, playing an effortlessly cool role that shows off a signature style. Taking fashion cues from the past, the model wears sleek leathers, lace shirting and patterned knits, daring to stand apart from the crowd. From his long locks to a brooding stare, the Jonatan Frenk Attitude Magazine editorial spread fuses powerful leather styles with a feminine edge made famous by retro rockstar style. Outfitted by stylist Ingo Nahrwold, the model sports designer selects that are eccentric and edgy. Image Credit: [Christina Oita](https://www.instagram.com/christianoita/?hl=en) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 94% | Activity: 86% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion Revival:** Disruptive innovation opportunity: Develop a clothing line that combines retro fashion elements with modern designs to cater to the growing demand for nostalgic styles. - **Dark and Brooding Portraits:** Disruptive innovation opportunity: Create a photography service specializing in capturing monochromatic, mood-driven portraits that evoke a sense of mystery and intrigue. - **Rockstar Chic:** Disruptive innovation opportunity: Design a line of fashion accessories that embody the effortless cool and rebellious spirit of rockstar style. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Introduce a rental platform for vintage and retro fashion pieces, allowing customers to embrace nostalgic styles without the need for ownership. - **Photography:** Disruptive innovation opportunity: Develop an AI-powered photography editing software that automatically enhances photos with monochromatic tones and a brooding aesthetic. - **Accessories:** Disruptive innovation opportunity: Establish a subscription-based service that delivers curated boxes of unique and edgy fashion accessories inspired by rockstar fashion. ## Related on Trend Hunter - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Studded Belt-Made Dynamic Jackets](https://www.trendhunter.com/trends/replica-suit.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Refreshed Expressive Fashion Brands](https://www.trendhunter.com/trends/cheap-monday-relaunch.md)