# Boy Band Popcorn Snacks The Jonas Brothers Have Launched a Specialty Popcorn Brand By Niko Pajkovic | Published 2021-10-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jonas-brothers References: [forbes](https://www.forbes.com/sites/forbes-personal-shopper/2021/10/04/best-conditioners-dry-hair/?sh=56bee77f50d5) & [eatrobs](https://eatrobs.com/) The [Jonas Brothers](https://www.trendhunter.com/trends/friendlys-jonas-brothers) have teamed up with next-gen CPG company [The Naked Market](https://www.trendhunter.com/trends/backstage-popcorn1) to launch 'Rob's Backstage Popcorn,' a specialty popcorn brand that takes inspiration from the band's backstage snacking habits. Of course, there's a story behind the brand's seemingly bizarre decision to enter the popcorn market. Apparently, Rob Garbowsky -- the father of the Jonas Brother's longtime friend and former bass guitarist Greg Garbowsky -- would make the band popcorn with a secret seasoning while on tour. Since 2009, Garbowsky's special popcorn has been the band's unofficial behind-the-scenes snack. Now, the Jonas Brothers have tapped Rob and Greg Garbowsky and partnered with The Naked Market to introduce their beloved, [seasoned popcorn](https://www.trendhunter.com/trends/new-proper-snacks-propercorn) to their fans. Interestingly, the band has opted to follow a direct-to-consumer business model and currently has no plans to distribute via retail stores. Image Credit: The Naked Market ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 34% | Activity: 55% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Direct-to-consumer Snack Brands:** Specialty snack brands can capitalize on the direct-to-consumer business model to create unique and personalized products for their customers. - **Celebrity Food and Beverage Products:** Collaborations between celebrities and food and beverage companies can create unique and innovative products to attract fans and consumers. - **Revamping Traditional Snack Foods:** Innovative twists on traditional snack foods can appeal to consumers seeking new and unique snacking experiences. ### Where This Applies - **CPG Industry:** CPG companies can explore direct-to-consumer models and tap into celebrity partnerships to create unique and innovative snack products. - **Celebrity Endorsement Industry:** Celebrity endorsement agencies can seek out food and beverage brand collaborations to create unique and customized products for their celebrity clients. - **Snack Food Industry:** Snack food companies can experiment with innovative flavor combinations and packaging to attract consumers seeking new and exciting snack options. ## Related on Trend Hunter - [Standalone Celebrity Popcorn Brands](https://www.trendhunter.com/trends/backstage-popcorn1.md) - [GMO-Free Popcorn Lines](https://www.trendhunter.com/trends/backstage-popcorn.md) - [Celeb-Approved Popcorn Snacks](https://www.trendhunter.com/trends/robs-backstage-popcorn-kellys-classic-bbq.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Musically Inspired Popcorn Snacks](https://www.trendhunter.com/trends/be-happy-snacks.md) - [Bakery-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/joe-sephs-popcorn-flavors.md) - [DIY Snacking Popcorns](https://www.trendhunter.com/trends/gourmet-popping-kernels.md) - [Streaming Service Snack Ranges](https://www.trendhunter.com/trends/netflix-now-popping.md) - [Pop Band Ice Creams](https://www.trendhunter.com/trends/friendlys-jonas-brothers.md)