# Actor-Designed Streetwear Jonah Hill Partnered with adidas for a 90s-Inspired Collection By Riley von Niessen | Published 2020-11-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/jonah-hill References: [adidas](https://www.adidas.com/us/jonah_hill) Starting November 14th, vintage streetwear fans will have the chance to get their hands on the new collaborative collection from Jonah Hill and adidas. The collection pays homage to 90s fashion, featuring timeless puffer jackets, basketball shorts, chinos, and the actor's take on [adidas'](https://www.trendhunter.com/trends/shmoofoil) iconic [Samba](https://www.trendhunter.com/trends/mesa-and-gum) silhouette. As Hill explains, the updated Samba comes from the actors' memories of the silhouette while growing up, which has been redesigned as the "fantasy version of what [he] would have wanted." Given Hill's love for streetwear and the 90s, which is evident in his film 'Mid90s,' the collaborative collection gives the actor another outlet to share his passion for the decade. The exclusive Samba silhouette and retro apparel is available from the adidas web store, where prices range from $60 to $110 USD. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 71% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **90s-inspired Streetwear:** Disruptive innovation opportunity: Collaborations between actors and fashion brands that tap into nostalgia for 90s fashion. - **Actor-designed Collections:** Disruptive innovation opportunity: More celebrities partnering with fashion brands to create their own unique collections. - **Exclusive Online Releases:** Disruptive innovation opportunity: Limited edition collaborations between brands and celebrities released exclusively through online platforms. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Fashion brands can explore collaborations with celebrities to create unique and nostalgic collections. - **Film and Entertainment:** Disruptive innovation opportunity: Actors and celebrities can leverage their personal style and influence to partner with fashion brands. - **E-commerce:** Disruptive innovation opportunity: Online platforms can create exclusive releases and partnerships to attract fashion-forward consumers. ## Related on Trend Hunter - [Playful Character-Adorned Apparel](https://www.trendhunter.com/trends/shmoofoil.md) - [Neutral Collaborative Sneaker Designs](https://www.trendhunter.com/trends/mesa-and-gum.md) - [Singer-Collaborative Fashion Capsules](https://www.trendhunter.com/trends/joe-jonas-and-scotch-soda.md) - [Minimal Joint Lifestyle Sneakers](https://www.trendhunter.com/trends/collaborative-samba.md) - [Vintage Suede-Accented Shoes](https://www.trendhunter.com/trends/sporty-rich-1.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md) - [Muted Sportswear Collections](https://www.trendhunter.com/trends/song-for-the-mute-adidas.md) - [Football Star Capsule](https://www.trendhunter.com/trends/tru-kolors-x-ae.md) - [College-Inspired Footwear Collections](https://www.trendhunter.com/trends/handball-spezials.md)