# Illustrated Fish Branding Jonah and the Whale Vodka Packaging has a Childish Charm By Amelia Roblin | Published 2011-06-13 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/jonah-and-the-whale-vodka-packaging References: [lovelypackage](http://lovelypackage.com/jonah-and-the-whale/) & [tacnstudio](http://www.tacnstudio.com/index.php?/package/jonah--wale-vodka/) It's peculiar considering Jonah and the Whale Vodka packaging for a number of reasons. For one, the biblical story referenced by the name of the beverage brand and the sketches on the bottle tells of a pious character's punishment for turning his back on God. It is unusual for such a symbol to be chosen for an alcoholic drink, given that consuming hard liquor is not the most saintly of activities to undertake. The animated outlines of whales or "big fish" appear like endearing hand-drawn renderings done by a child. One may be equally surprised to see a minor's work labeling an adult drink bottle. Nevertheless, TACN Studio's design of Jonah and the Whale Vodka packaging has a delightful contemporary appeal, and just as [juice and liquor can be blended](https://www.trendhunter.com/trends/rumbased-cream-liqueur), the creators assert, "Who says the bible and alcohol can’t be mixed!" ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 46% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### What's Driving This Trend - **Childish Charm Packaging:** Opportunity for brands to incorporate playful and whimsical designs into their packaging, appealing to consumers who are looking for a lighthearted experience. - **Unconventional Brand Symbolism:** Opportunity for brands to challenge societal norms and expectations by using unexpected symbols for their products, creating intrigue and differentiation. - **Blending Tradition and Modernity:** Opportunity to combine traditional and contemporary elements in branding, creating a unique and memorable brand identity that resonates with consumers. ### Who This Affects Most - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to create innovative packaging designs that stand out in the market and appeal to a wider range of consumers. - **Graphic Design:** Opportunity for graphic designers to explore unconventional themes and styles in their work, pushing the boundaries of traditional design aesthetics. - **Consumer Products:** Opportunity for consumer product companies to experiment with unique packaging concepts that create a strong emotional connection with consumers. ## Related on Trend Hunter - [Uplifting Artistic Alcohol Packaging](https://www.trendhunter.com/trends/absolut-haring-artist-edition-bottle.md) - [Folklore-Inspired Spirit Branding](https://www.trendhunter.com/trends/bathtub-gin-x-tart-london-limited-edition.md) - [Fashion-Branded Vodka Packaging](https://www.trendhunter.com/trends/crystal-head-vodka-x-joshua-kane.md) - [Color-In Fish Packaging](https://www.trendhunter.com/trends/summertime-art-box.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Artfully Abstract Tequilas](https://www.trendhunter.com/trends/casa-obsidiana.md) - [Artistic Amaro Branding](https://www.trendhunter.com/trends/see-the-elephant-amaro.md) - [DIY Whisky Bottles](https://www.trendhunter.com/trends/diy-whisky-bottle.md) - [Carton-Packaged Milk Vodkas](https://www.trendhunter.com/trends/black-cow-pure-milk-vodka.md)