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# Outlandish Glowing Menswear
The Jon Sofferud Master Collection is Far From Traditional

By Jana Pijak | Published 2012-07-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jon-sofferud-master-collection
References: [fuckingyoung.es](http://fuckingyoung.es/jon-sofferud-graduation-collection/) & [jonamundsofferud](http://www.jonamundsofferud.com/)

The Jon Sofferud Master Collection showcases the Fashion academy of [Antwerp](https://www.trendhunter.com/trends/winter-bathing) graduate's bold garments. Inspired by a mountain climber muse, the designer creates a striking menswear line that features color-bleeding elements, exaggerated proportions and glowing details.

Whether exploring textile transparencies or acidic color applications, this texture-insfused collection dares to push style boundaries. Straying far from the traditional, the Jon Sofferud Master Collection fuses aesthetics along with function and weather-proof materials.

Layered to perfection, this lookbook advertorial displays a new vision of sportswear that is enriched with purposeful concepts, sleek cuts and multi-functional designs. Inspired by the whimsical art of Krist Wood, this glowing menswear collection showcases examples of fashionable artwork that is both visually intriguing and wearable.

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 63% | Activity: 58% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### Why This Trend Is Growing

- **Bold Menswear:** Disruptive innovation opportunity: Explore unconventional materials and design elements to create striking and visually intriguing menswear collections.
- **Textile Innovations:** Disruptive innovation opportunity: Experiment with new textile transparencies and color applications to create unique and boundary-pushing garments.
- **Multi-functional Sportswear:** Disruptive innovation opportunity: Combine aesthetics, function, and weather-proof materials to create sportswear that is both stylish and purposeful.

### Industries Being Reshaped

- **Fashion Apparel:** Disruptive innovation opportunity: Incorporate unconventional elements into clothing designs to offer unique and daring fashion options.
- **Textile Manufacturing:** Disruptive innovation opportunity: Develop new textile materials and applications that push the boundaries of traditional fabric production.
- **Sports Apparel:** Disruptive innovation opportunity: Create multi-functional sportswear that meets the needs of active individuals while incorporating cutting-edge design concepts.

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