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# Dapper Camping Shoots
The Jon Hamm Esquire Magazine Editorial is Outdoorsy

By Rebecca Byers | Published 2012-02-19 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jon-hamm-esquire-magazine
References: [facebook](https://www.facebook.com/media/set/?set=a.10151299578570354.814256.230687490353&type=3) & [gossiprocks](http://www.gossiprocks.com/forum/magazines-photoshoots/174605-kate-upton-jon-hamm-esquire-us-march-2012-a.html)

The Jon Hamm Esquire Magazine feature for the March 2012 issue shows the handsome funny man posing in something other than [prim and proper suits](https://www.trendhunter.com/trends/vintage-styles) seen in Mad Men. Hamm, who appeared in last year's [comedic hit](https://www.trendhunter.com/trends/call-of-the-mustaches) 'Bridesmaids' as Kristen Wiig's not-so-charming friend with benefits, shares the cover with supermodel Kate Upton, appearing on the fold-out portion of the cover.

The feature story accompanying the stylish shoot is an in-depth interview that reveals some fun details of Hamm's life outside of 'Mad Men,' like the fact that he owns four eagles. The tone of the Jon Hamm Esquire Magazine March 2012 story seems to agree on one point: Jon Hamm is a very handsome man.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 34% | Activity: 84% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Outdoor Fashion:** Opportunity to create innovative and stylish clothing and accessories for outdoor activities.
- **Celebrity Collaborations:** Opportunity to collaborate with famous personalities to create unique and fashionable shoots and editorials.
- **Print Magazine Features:** Opportunity to showcase fashion and lifestyle trends through editorial shoots in print magazines.

### Who This Affects Most

- **Fashion:** Disruptive innovation opportunities in outdoor fashion and celebrity collaborations.
- **Publishing:** Disruptive innovation opportunities in print magazine features that showcase fashion and lifestyle trends.
- **Photography:** Disruptive innovation opportunities in capturing unique and stylish outdoor fashion shoots with celebrities.

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