# Honest Fast Food Photos The Jon Feinstein Fast Food Series Uncovers the Truth Under the Bun By Nicole Ballantyne-Choo | Published 2013-08-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jon-feinstein-fast-food References: [designtaxi](http://designtaxi.com/news/360039/Scanned-Images-Of-Fast-Food-Show-How-Unappetizing-They-Really-Are/) & [jonfeinstein](http://jonfeinstein.com/fastfood/) The Jon Feinstein [Fast Food photo series](https://www.trendhunter.com/trends/all-flavour-no-mess) informs people on just how unappetizing their favorite foods look. For almost 10 years the photographer has been documenting [pictures of burgers](https://www.trendhunter.com/trends/burger-kings-new-campaign), nuggets and more to reveal how unhealthy they actually are. To show the foods' true colors, Feinstein used a scanner to really get up close and personal with the dishes -- and the images are alarming. Looking at the burgers specifically, the meat and toppings all look fake and paper-like. These images were taken to raise awareness, as people need to be more aware of what they're ingesting. For just another truth-filled topping, he also labeled the images based on their [fat content](https://www.trendhunter.com/trends/foodtrack) instead of what they actually are. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 59% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Truthful Food Imagery:** Opportunity for businesses to showcase honest portrayals of their products to build trust with consumers. - **Health Conscious Consumerism:** Space for industries to create and promote healthier alternatives to fast food. - **Food Label Transparency:** Potential for industries to provide clearer and more informative food labeling to educate consumers on nutritional content. ### Industries Being Reshaped - **Food Photography:** Opportunity for businesses to offer authentic and visually appealing food photography services for advertising and marketing purposes. - **Health and Wellness:** Growth potential for industries focused on developing and selling nutritious and healthier food options to cater to health-conscious consumers. - **Food Packaging and Labeling:** Opportunity for businesses to develop innovative packaging and labeling solutions that provide detailed and accurate nutritional information to consumers. ## Related on Trend Hunter - [QSR X-Ray Campaigns](https://www.trendhunter.com/trends/kfc-spain-1.md) - [Hyperrealistic Food Art Exhibitions](https://www.trendhunter.com/trends/looks-delicious.md) - [Fruit Waste Ink Posters](https://www.trendhunter.com/trends/fruit-waste-ink.md) - [Food-Inspired Street Art](https://www.trendhunter.com/trends/dish-pics.md) - [Made-to-Order Burger Ads](https://www.trendhunter.com/trends/burger-kings-advertisements.md) - [Burger-Inspired Mystery Mockumentaries](https://www.trendhunter.com/trends/the-icon-1.md) - [Food Transparency Apps](https://www.trendhunter.com/trends/food-transparency-app.md) - [Fake Ketchup Campaigns](https://www.trendhunter.com/trends/heinz-campaign.md) - [Grayscale Burger Restaurants](https://www.trendhunter.com/trends/burger-king-france-anti-bullying.md)