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# Soft-Spot Animal Images
Jon Bertelli Puts a Lovable Spin on His Wildlife Captures

By Emily Evans | Published 2011-08-16 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/jon-bertelli
References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/curiously-cute-animal-photography) & [jonbertelli](http://www.jonbertelli.com/)

Those with a soft-spot for animals would agree that such captures undoubtedly have a lovable undertone, but these photographs from Jon Bertelli take adorable to a fun, furry new level. While based in Vancouver, Canada, Jon Bertelli has created his own niche for [fun-loving animal portraits](https://www.trendhunter.com/trends/drawmypet) and prints, however, the work of this talented animal-loving artist has taken him to countless places in search of the perfect wildlife poses.

From portraits of wrinkled elephant behinds, drooping canine faces, and giraffes with heart-shaped spots, Jon Bertelli has chosen a range of muses for his special artwork. With each image from his [animal photography](https://www.trendhunter.com/trends/pet-lens-ai) telling its own imaginative story, it's hard to pick just one favorite.

**Implications** - Alongside the environmentally friendly craze that is sweeping over consumers, a similar [adoration with animals](https://www.trendhunter.com/trends/chief-snuggle-officers) is taking place. As consumers become more embracing of pets and desire to create connections with both wildlife and the outdoors, companies would be smart to embrace animals alongside their eco-initiatives.

## Trend Insights (Trend Hunter)

- Score: 4.4/10
- Popularity: 72% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Animal-friendly Consumerism:** Companies can capitalize on the growing consumer desire to connect with wildlife and embrace pets alongside their eco-initiatives.
- **Playful Animal Portraits:** There is a trend towards fun-loving animal portraits that capture the lovable and adorable side of wildlife.
- **Imaginative Animal Stories:** Animal photography that tells imaginative stories is gaining popularity among those with a soft spot for animals.

### Where This Applies

- **Eco-friendly Products:** Companies in the eco-friendly industry can incorporate animal-friendly initiatives and products into their offerings.
- **Photography and Art:** The photography and art industry can explore the market for playful animal portraits and prints as a disruptive innovation opportunity.
- **Pet and Wildlife Industry:** The pet and wildlife industry can leverage the trend of creating connections with animals to develop new products and services that cater to this consumer desire.

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