# CBD-Infused Sexual Health Products Liv Bentley and Bella Campbell Partner to Launch Jomo Brand By Elena Rahman | Published 2021-12-01 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/jomo-brand References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Made_in_Chelseas_Liv_Bentley_bridges_gap_between_sex_and_selfcare_with_Jomo_brand_launch/180957) & [jomolondon](https://jomolondon.com/)  The Jomo Brand was founded by Liv Bentley in partnership with Bella Campbell. Together, the 'Made in Chelsea' star and celebrity makeup artists, respectively, launched the label's flagship arousal oil. The partnership aims to bridge the gap between sex and self-care. Infused with [CBD](https://www.trendhunter.com/trends/beboe-by-scott-campbell), the arousal oil is designed to increase blood flow to enhance sensitivity. Jomo offers consumers a topical oil that works in harmony with women's bodies for an intimate experience. The label's founders aim to take the embarrassment out of [sexual wellness](https://www.trendhunter.com/trends/the-dott-wand); "we want women to feel comfortable with Jomo as s staple item on their bedside table," as expressed by Campbell. The product's packaging is sleek, elegant, and timeless to provide a simplistic design. Image Credit: Jomo ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 60% | Activity: 47% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Cbd-infused Sexual Wellness Products:** There is an opportunity for more CBD-infused sexual wellness products that aim to de-stigmatize and enhance intimacy. - **Integrating CBD Into Self-care Products:** Self-care products with CBD can offer additional benefits to consumers, creating opportunities for innovation in the self-care industry. - **Disrupting the Sexual Wellness Industry:** Innovative products like Jomo's arousal oil can disrupt the traditional sexual wellness industry and create new market opportunities. ### Sectors Adopting This - **Sexual Wellness:** The sexual wellness industry could incorporate more CBD-infused products, leading to a new wave of innovation and increased demand for non-traditional products. - **Self-care:** CBD-infused self-care products can offer additional benefits for consumers seeking wellness solutions, leading to new product opportunities. - **Beauty:** The beauty industry can explore the benefits of CBD-infused products, like Jomo's arousal oil, for innovative and non-traditional products in an expanding market. ## Related on Trend Hunter - [Pleasure-Focused Botanical Oils](https://www.trendhunter.com/trends/awaken-with-botanicals.md) - [Comprehensive CBD Intimacy Lines](https://www.trendhunter.com/trends/cbd-intimacy.md) - [Intimacy-Focused CBD Lines](https://www.trendhunter.com/trends/fusion-cbd.md) - [Sexual Wellness Product Launches](https://www.trendhunter.com/trends/head-south-radio.md) - [Pleasure-Enhancing Lubricant Combos](https://www.trendhunter.com/trends/hemp-oil1.md) - [Intimacy-Supporting Cannabis Gummies](https://www.trendhunter.com/trends/intimacy-cannabis-gummy.md) - [Calming Massage Oils](https://www.trendhunter.com/trends/forias-massage-oil.md) - [Skincare Cannabis Brand Expansions](https://www.trendhunter.com/trends/now-melt.md) - [CBD Sexual Wellness Kits](https://www.trendhunter.com/trends/plantbased-sexual-wellness.md)