# Nostalgic Energy Sodas Jolt Cola Has Been Rereleased to the Delight of 90s Kids Everywhere By Michael Hemsworth | Published 2017-10-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jolt-cola References: [foodbeast](https://www.foodbeast.com/news/jolt-cola-returns/) Kids who grew up in the [90s](https://www.trendhunter.com/trends/nocco-cherry-berry) will recall [Jolt Cola](https://www.trendhunter.com/trends/jolt-root-beer) as being the quintessential soda to pick up when looking for a boost, so it will likely come as welcome news that it will start hitting store shelves once again. Priced at just $1 a can, the soda is roughly half the cost of other mainstream energy drinks and boasts 160 milligrams of caffeine along with 50 grams of sugar per 16 ounce serving. This makes it perfect energy drink option for those who are looking for a cost-effective option to help fuel them during all-night study sessions, gaming competitions or when binge watching favorite shows. The [alternative energy product market](https://www.trendhunter.com/trends/celsius-retro-vibe) has been expanding exponentially within the past few years, so it comes as no surprise that Jolt Cola will be reappearing to help fuel the masses. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 49% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Nostalgic Energy Drinks:** The resurgence of Jolt Cola highlights the trend of nostalgic energy drinks, offering a blast from the past with a boost of caffeine. - **Affordable Energy Options:** By pricing Jolt Cola at just $1 a can, the trend of affordable energy options is disrupted, providing a cost-effective alternative to mainstream energy drinks. - **Expanding Alternative Energy Market:** The re-release of Jolt Cola reflects the trend of the expanding alternative energy market, catering to a growing demand for unique and diverse energy drink options. ### Where This Applies - **Beverage Industry:** The revival of Jolt Cola presents a disruptive innovation opportunity for the beverage industry to capitalize on nostalgic energy drink trends and attract a new consumer base. - **Consumer Goods Industry:** The re-emergence of Jolt Cola offers a disruptive innovation opportunity for the consumer goods industry to tap into the demand for affordable energy options and leverage nostalgic branding. - **Marketing and Advertising Industry:** The resurgence of Jolt Cola creates a disruptive innovation opportunity for the marketing and advertising industry to develop campaigns that target nostalgic consumers and showcase unique energy drink offerings. ## Related on Trend Hunter - [Functional Root Beers](https://www.trendhunter.com/trends/jolt-root-beer.md) - [Nostalgic Soda Flavors](https://www.trendhunter.com/trends/diet-coke-retro-lime.md) - [Revived 80s Cartoon Drinks](https://www.trendhunter.com/trends/hicectocooler.md) - [Nostalgic Caffeinated Sparkling Waters](https://www.trendhunter.com/trends/sparkling-ice-caffeine-cherry-cola.md) - [Retro Cherry Colas](https://www.trendhunter.com/trends/diet-cherry-coke.md) - [Soda Shop-Inspired Energy Drinks](https://www.trendhunter.com/trends/herbalife-liftoff-energy.md) - [Soda-Inspired Energy Drinks](https://www.trendhunter.com/trends/mtn-dew-energy-baja-blast.md) - [Adult-Targeted Energy Drinks](https://www.trendhunter.com/trends/lucozade-alert-original.md) - [Spicy Cherry Sodas](https://www.trendhunter.com/trends/mr-pibb.md)