# Calorie-Cutting Microwave Popcorn The Jolly Time Microwave Popcorn Uses a Healthy Blend of Oils By Rahul Kalvapalle | Published 2014-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/jolly-time References: [foodprocessing](http://www.foodprocessing.com/vendors/products/2013/jolly-time-microwave-popcorn/) & [jollytime](http://www.jollytime.com/) While undeniably delicious, microwave popcorn isn't always the healthiest snack -- but Jolly Time is looking to change that. The Jolly Time Butter and Jolly Time [Butter Light Microwave Popcorn](https://www.trendhunter.com/trends/cinnamon-butter-microwave-popcorn) varieties are produced by The American Pop Corn Company using the patented 'Smart Balance' blend of oils. The Smart Balance oil blend delivers the delicious [melted, buttery goodness](https://www.trendhunter.com/trends/pop-secret-butter-meter) that Jolly Time's consumers have grown to love, but with none of the trans fat and hydrogenated or partially hydrogenated oils. The oils contain a unique blend of polyunsaturated, monounsaturated and saturated fats. When incorporated with a balanced diet, this special blend of fats can help maintain healthy cholesterol levels. The Jolly Time microwave popcorn retails in three-pack boxes with a suggested retail price of $2.69. Individual bags are also available for 50 cents each. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Healthy Microwave Snacks:** Creating healthier versions of popular microwave snacks, such as popcorn, can cater to health-conscious consumers. - **Smart Balance Oil Blend:** Developing and incorporating patented oil blends, like Smart Balance, can provide a healthier alternative to traditional popcorn oils. - **Cholesterol Management Foods:** Producing snacks with a unique blend of fats that actively contribute to maintaining healthy cholesterol levels can target a growing market of health-conscious individuals. ### Where This Applies - **Food Manufacturing:** Food manufacturers can explore the production of healthier microwave snacks by using patented oil blends and unique fat mixtures. - **Snack and Convenience Foods:** The snack and convenience food industry can tap into the demand for healthier options by offering microwave snacks with reduced trans fat and oils. - **Health and Wellness:** The health and wellness industry can promote and market microwave snacks that contribute to cholesterol management and overall well-being. ## Related on Trend Hunter - [Microwavable Popcorn Cobs](https://www.trendhunter.com/trends/poppin-cobs.md) - [Collaborative Olive Oil Popcorns](https://www.trendhunter.com/trends/extra-virgin-olive-oil-sea-salt-popcorn.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Winter-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/white-chocolate-marshmallow-popcorn.md) - [Sandwich-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/pbj-pop-grape-and-strawberry.md) - [Artisan Small-Batch Popcorn Snacks](https://www.trendhunter.com/trends/burts-snacks-popcorn.md) - [Popcorn Seasoning Sprays](https://www.trendhunter.com/trends/popcorn-spray.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md) - [Hot Cocoa Popcorn Snacks](https://www.trendhunter.com/trends/smartfood-marshmallow-hot-cocoa-flavored-popcorn.md)