# Candy-Flavored Breakfast Snacks The Jolly Rancher Pop-Tarts are Available for a Limited Time By Mishal Omar | Published 2017-05-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jolly-rancher-poptarts References: [delish](http://www.delish.com/food-news/news/a53107/jolly-rancher-pop-tarts/) & [hypebeast](https://hypebeast.com/2017/5/jolly-rancher-pop-tarts) Jolly Rancher Pop-Tarts are the newest collaboration in the food industry, one that will likely peak the interest of those who enjoy unusual experimental food products. Pop-Tarts is a popular toasted breakfast pastry that comes in standard flavors like Chocolate Peanut Butter, Strawberry, Raspberry, S'Mores, Chocolate Fudge, and more. The brand has been known for its [unusual flavor collaborations](https://www.trendhunter.com/trends/poptarts-x-girl-scouts) in the past, with its limited-edition releases of flavors like root beer and caramel apple, but Jolly Rancher Pop-Tarts may be its most audacious flavor yet. [Jolly Ranchers are popular hard candies](https://www.trendhunter.com/trends/jolly-ranchers-freeze-dried), and the Pop-Tarts brand adopted three of its flavors into its pastries – Cherry, Green Apple and Watermelon. This unlikely food industry collaboration will be available for a limited amount of time and will likely enhance both companies' brand visibility while it is still on the market. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Unusual Flavor Collaborations:** Candy-flavored breakfast snacks like Jolly Rancher Pop-Tarts are an example of unusual flavor collaborations that can create excitement and novelty in the food industry. - **Limited-edition Food Products:** Limited-edition releases of flavors like Jolly Rancher Pop-Tarts can create a sense of exclusivity and urgency, driving consumer demand for unique food experiences. - **Enhancing Brand Visibility:** Collaborations between well-known brands like Pop-Tarts and Jolly Ranchers can increase brand visibility for both parties, attracting new customers and generating buzz. ### Where This Applies - **Food Industry:** The food industry can explore opportunities to create innovative and experimental flavor combinations that can attract adventurous consumers and generate buzz. - **Limited-edition Product Manufacturing:** Companies specializing in limited-edition releases can capitalize on consumer demand for exclusive and unique food products, creating a sense of scarcity and desirability. - **Brand Collaboration and Co-branding:** Companies can leverage the power of brand collaboration and co-branding to enhance brand visibility, reach new audiences, and create excitement around their products. ## Related on Trend Hunter - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md) - [Hard Candy Ice Pops](https://www.trendhunter.com/trends/jolly-rancher-ice-pops.md) - [Crunchy Toaster Pastry Snacks](https://www.trendhunter.com/trends/poptarts-crunchy-poppers.md) - [Donut-Flavored Toaster Pastries](https://www.trendhunter.com/trends/pop-tarts-donuts.md) - [Toaster Pastry-Inspired Donuts](https://www.trendhunter.com/trends/krispy-kreme-and-poptart.md) - [Chocolate-Filled Breakfast Pastries](https://www.trendhunter.com/trends/pop-tarts-1.md) - [Spicy Seasoning Toaster Pastries](https://www.trendhunter.com/trends/poptarts-x-tajn.md) - [Iconic Bakery Staple Reinventions](https://www.trendhunter.com/trends/snickerdoodle-poptarts.md) - [Collaboration Breakfast Pastry Donuts](https://www.trendhunter.com/trends/krispy-kreme-x-poptarts.md)