# Storytelling-Centric Video Campaigns This Jollibee Video Revolves Around the Theme of Mother's Day By Kalin Ned | Published 2019-06-04 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/jollibee-video References: [econsultancy](https://econsultancy.com/how-global-brands-in-southeast-asia-are-promoting-mothers-day-in-2019/) & [youtube](https://www.youtube.com/watch?v=UNDpEUCBYkk) The latest Jollibee video embraces the story of a boy with a birthmark and his challenging experiences at school. As events transpire, the audience witnesses how the boy is comforted by his mother and food from the fast food chain. This approach to marketing is not new for Jollibee. In fact, it is effective thanks to the momentum it has generated. Around holidays, the fast food restaurant taps its high-quality production unit — [Jollibee Studios](https://www.trendhunter.com/trends/jollibee-values-meals), for storytelling-centric Jollibee videos that tackle a motif of the holiday in question. The end result is often relatable and [highly emotional](https://www.trendhunter.com/trends/john-lewis-2025). Each of these cinematic bits is released under 'Kwentong Jollibee’ (which translates to 'Jollibee Stories'). This form of structured, [holiday-themed storytelling](https://www.trendhunter.com/trends/little-holiday-munchkin) is sure to generate a loyal audience. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 23% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Storytelling-centric Video Marketing:** Using emotional storytelling in video campaigns to connect with audiences. - **Holiday-themed Content:** Creating content centered around holidays to resonate with consumers during special occasions. - **Branded Emotional Narratives:** Employing branded emotional narratives in advertising to build strong customer loyalty. ### Sectors Adopting This - **Fast Food:** Fast food chains can leverage emotional storytelling in their marketing campaigns to create deeper connections with customers. - **Advertising and Marketing:** The advertising and marketing industry can explore the use of holiday-themed content to engage audiences in a more meaningful way. - **Film and Production:** The film and production industry can collaborate with brands to create cinematic, emotional narratives that resonate with viewers. ## Related on Trend Hunter - [Food-Themed Holiday Campaigns](https://www.trendhunter.com/trends/krogers-2024-holiday-campaign.md) - [Aspirational Mother's Day Campaigns](https://www.trendhunter.com/trends/strong-like-mom.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Authentic Mother's Day Commercials](https://www.trendhunter.com/trends/amazon-boxes.md) - [Emotional Mothers Day Ads](https://www.trendhunter.com/trends/apples-mothers-day.md) - [Literature-Based QSR Promotions](https://www.trendhunter.com/trends/jollibee-values-meals.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [AI Marketing Storytelling](https://www.trendhunter.com/trends/coca-cola-ai.md) - [Post-Partum Meal QSR Campaigns](https://www.trendhunter.com/trends/bundles-of-joy.md)