# Concert-Ready Canned Coffees Jolene Coffee Fuels Music Fans and Concert Culture By Laura McQuarrie | Published 2025-05-14 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/jolene-coffee References: [designrush](https://www.designrush.com/news/anthony-kiedis-launches-jolene-coffee-a-brand-that-focuses-on-concert-culture) & [jolenecoffee](https://jolenecoffee.com/products/jolene-coffee-mix-pack?variant=44209984634924) Jolene Coffee is a new venture from [Red Hot Chili Peppers](https://www.trendhunter.com/trends/jolene-red) frontman Anthony Kiedis and longtime friend Shane Powers, and the ready-to-drink coffee is made to fuel fans and concert culture. This smooth, energizing beverage shares the taste of beans ethically sourced from a co-op in Peru—what's more, Jolene Coffee says, "5% of our coffee purchase is donated back to the all-female community of coffee growers from which we source our coffee beans." At launch, there are two flavors: Black, a cold brew, and White, a [creamy oat milk latte](https://www.trendhunter.com/trends/bigface). These canned coffee drinks are organic, free from artificial sweeteners, vegan-friendly and dairy-free. Beyond their convenient canned packaging, Jolene Coffee will appear in signature cocktails at select [Live](https://www.trendhunter.com/trends/spiked-oat-milk-latte) Nation venues. ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 91% | Activity: 94% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### What Makes This Trend Stand Out - **Ethical Beverage Sourcing:** Consumers are increasingly favoring products made with ethically sourced ingredients, providing companies with opportunities to forge relationships with sustainable suppliers. - **Music-inspired Consumer Products:** Brands are increasingly integrating music themes into consumable goods, tapping into fans' emotional connections and creating unique market segments. - **Vegan-friendly Beverages:** The rise of veganism is driving demand for plant-based and dairy-free drink options, prompting innovation in flavor and ingredient combinations. ### Sectors Adopting This - **Ready-to-drink Beverages:** Convenience-driven consumer preferences are propelling the growth of ready-to-drink coffee products, encouraging brands to explore new flavors and formats. - **Entertainment and Hospitality:** Music venues and event spaces are partnering with specialty beverage brands to enhance the concert experience with exclusive drink offerings. - **Sustainable Food and Beverage:** The emphasis on ethically sourced and socially responsible practices is reshaping the food and beverage industry, with consumers demanding transparency and sustainable sourcing. ## Related on Trend Hunter - [Spiked Non-Dairy Lattes](https://www.trendhunter.com/trends/spiked-oat-milk-latte.md) - [Clean-Label Canned Lattes](https://www.trendhunter.com/trends/premium-canned-lattes.md) - [Spirit-Based Cold Brews](https://www.trendhunter.com/trends/hard-cold-brews.md) - [Nutritious Ready-To-Drink Coffee Lines](https://www.trendhunter.com/trends/javvy-coffee.md) - [Plant-Based Cold Brew Lattes](https://www.trendhunter.com/trends/plant-based-cold-brew-lattes.md) - [Caramel-Flavored Canned Coffees](https://www.trendhunter.com/trends/jimmys-caramel-iced-coffee.md) - [THC-Infused Cold Brew Cans](https://www.trendhunter.com/trends/thc-infused-cold-brew.md) - [Show-Inspired Coffee Products](https://www.trendhunter.com/trends/bourbon-caramel-iced-coffee-1.md) - [Athlete-Targeted Canned Coffees](https://www.trendhunter.com/trends/throne-sport-coffee.md)