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# Custom-Illustrated Kicks
Jolby Sneakers are Hand-Painted and Completely Unique

By Armida Ascano | Published 2010-12-04 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/jolby-sneakers
References: [recave](http://www.recave.com/2010/11/awesome-custom-hand-painted-shoes-illustration-art/) & [jolbyandfriends](http://www.jolbyandfriends.com/)

Jolby Sneakers are not like other [customized kicks](https://www.trendhunter.com/trends/sneaker-maker). The killer creative team consists of two designers from San Diego named Josh Kenyon and Colby Nichols. Josh and Colby, or Jolby, balance each other out well as a design duo.

The two combine their individual love for shape and texture to create Jolby Sneakers. The brand's kicks are a true testament of artistic apparel, with [intricate and imaginative designs](https://www.trendhunter.com/trends/sashiko-gals) spread all around classic [DC](https://www.trendhunter.com/trends/batman-x-blvck-collection) skate shoes.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 65% | Activity: 36% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### Key Themes Behind This Trend

- **Customized Footwear:** Opportunity to disrupt the footwear industry by offering unique and hand-painted designs on sneakers.
- **Artistic Apparel:** Disruptive innovation opportunity in the apparel industry by incorporating intricate and imaginative designs into clothing.
- **Collaborative Design:** Opportunity to disrupt the design industry by forming creative duos that balance each other's strengths and create unique products.

### Where This Applies

- **Footwear:** Opportunity for footwear brands to explore customization options and offer hand-painted designs on sneakers.
- **Apparel:** Opportunity for apparel brands to incorporate intricate and imaginative designs into their products, providing artistic and unique clothing options.
- **Design:** Disruptive innovation opportunity by encouraging collaboration between designers, fostering unique and balanced creative partnerships.

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