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# Girl Walking Boy Shirt
jOkObO Fashion Line

By Bianca | Published 2007-12-31 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/jokobo
References: [jokobo](http://www.jokobo.com/)

The shirt I'm wearing is from artist Jim Benton, and is just too hilarious.

How often do guys were shirts that could be considered offensive to women? You see it everywhere, all the time. But what about women wearing shirts that make [cheeky statements about the opposite sex](https://www.trendhunter.com/trends/debute-x-stripe-stare)? Ladies, it's about time we donned something like this too!

Don't wear them to be cruel, wear them to have fun. The [jOkObO](http://www.jokobo.com)fashion line has a bunch of fun shirts for both men and women straight from the pages of Jim Benton's sketchbook.

Each quirky tee costs $25.

## Trend Insights (Trend Hunter)

- Score: 4.0/10
- Popularity: 73% | Activity: 40% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What Makes This Trend Stand Out

- **Cheeky Statement Shirts:** Opportunity to tap into the market for women's shirts with cheeky statements about the opposite sex.
- **Gender-inclusive Fashion:** Disruptive innovation opportunity in creating fashion lines that cater to both men and women.
- **Collaborations with Artists:** Opportunity to collaborate with artists to create unique and humorous shirt designs.

### Sectors Adopting This

- **Fashion:** Opportunity for fashion brands to expand their offerings by creating cheeky statement shirts for women.
- **Art:** Artists can collaborate with fashion brands to showcase their designs on shirts and reach a wider audience.
- **E-commerce:** E-commerce platforms can tap into the market for quirky statement shirts by featuring the jOkObO fashion line.

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