# Collaborative Airline Pubs Virgin & Delta are Coming Together on the 'Joint Venture' Pub By Laura McQuarrie | Published 2018-08-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joint-venture-pub References: [cntraveler](https://www.cntraveler.com/story/virgin-atlantic-and-delta-to-open-a-pop-up-pub-in-london) & [virginatlantic](https://www.virginatlantic.com/gb/en/virgin-experience/delta-partnership/the-joint-venture-pub.html) To showcase the 230 United States destinations that it offers, [Virgin Atlantic](https://www.trendhunter.com/trends/the-booth-by-virgin-atlantic) is launching the 'Joint Venture' pub in collaboration with [Delta Air Lines](https://www.trendhunter.com/trends/delta-air-lines-and-starbucks). At the pub, each US destination will be represented by one of 230 craft beers, such as the Siren Blonde Ale from Memphis and the Boston's Spencer Brewing Trappist Ale. The Joint Venture pub is set to offer a variety of destination-inspired special events, such as opening and closing parties, Pub Quiz Nights and themed evenings like Seattle Night and New York Night, which offer a taste of each location with food, music and more. The Joint Venture pub in London is set to pop up at The Old Crown Public House from August 10th to 19th, giving visitors the chance to snag a select number of free flights. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 18% | Activity: 37% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Airline Pubs:** Opportunity for airlines to collaborate with local businesses in creating themed destinations and experiences for travelers. ### Where This Applies - **Hospitality:** Hotels and restaurants can partner with airlines to create destination-inspired pubs and dining experiences. - **Craft Beer:** Craft breweries can collaborate with airlines to showcase their beers and promote travel to specific destinations. - **Travel and Tourism:** Travel agencies and tour operators can incorporate destination-inspired pubs as part of their travel packages to provide unique experiences to their customers. ## Related on Trend Hunter - [Stylish Airport Lounges](https://www.trendhunter.com/trends/the-clubhouse.md) - [Collaborative Airline Beers](https://www.trendhunter.com/trends/air-new-zealand-3.md) - [Coffee-Themed Airline Experiences](https://www.trendhunter.com/trends/delta-air-lines-and-starbucks.md) - [Coffee-Centric In-Flight Experiences](https://www.trendhunter.com/trends/delta-3.md) - [Collaboration Airline-Approved Beers](https://www.trendhunter.com/trends/cloud-cruiser-ipa.md) - [Airline Partnership Campaigns](https://www.trendhunter.com/trends/meant-to-be-together.md) - [Energizing Aircraft Designs](https://www.trendhunter.com/trends/dunkin-and-jetblue.md) - [Airline Merchandise Capsules](https://www.trendhunter.com/trends/virgin-atlantic-1.md) - [Colleague-Connecting Pubs](https://www.trendhunter.com/trends/the-office.md)