# Goal-Based Healthcare Treatments Joi Pairs Proven GLP-1 Medications with 1:1 Lifestyle Coaching By Laura McQuarrie | Published 2024-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/joi References: [businesswire](https://www.businesswire.com/news/home/20230216005037/en/Joi-Women%E2%80%99s-Wellness-Launches-Nationwide-Offers-Customized-Wellness-Treatments-and-Telehealth-Coaching-Platform-to-Help-Women-Take-Back-Control-of-Their-Health) & [choosejoi.co](https://choosejoi.co/)  Throughout their lives, women naturally undergo hormone and age-related changes, and Joi Women's Wellness is devoted to filling a major gap in women's healthcare. According to recent studies, 66% of women feel their health concerns are misunderstood and 84% feel their concerns are dismissed by clinicians. Joi takes a personalized, diagnostic approach to creating tailored, science-backed plans that help women take back control of their health. Popular goal-based treatments by Joi include hormone optimization and [GLP-1](https://www.trendhunter.com/trends/weight-loss-membership) medications for weight loss. Joi sets itself apart by pairing clinically proven GLP-1 medications with [1:1 lifestyle coaching](https://www.trendhunter.com/trends/weight-loss-coaching) from licensed health coaches. With the support of virtual visits, metabolic panel labs, a nutrition plan and more, women are wholly supported on a sustainable weight loss journey as they embrace healthier eating and lifestyle habits. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 73% | Activity: 76% | Freshness: 26% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Personalized Wellness Plans:** Personalized wellness plans that incorporate individual health data and diagnostic insights are transforming patient care outcomes. - **Integrative Coaching for Health:** Integrative coaching enhances traditional medical treatments by providing continuous lifestyle guidance and support. - **GLP-1 Medications for Weight Loss:** GLP-1 medications paired with customized lifestyle plans offer a scientifically backed approach to sustainable weight loss. ### Industries Being Reshaped - **Healthcare:** Innovative approaches like personalized wellness plans are reshaping the way healthcare services are delivered. - **Pharmaceuticals:** Pharmaceutical companies are exploring the potential of combining medications with lifestyle coaching for more effective treatments. - **Health Coaching:** Health coaching is emerging as a critical component of integrated medical treatment plans, providing continuous support and guidance. ## Related on Trend Hunter - [Tech-Enhanced Hormone Optimization Platforms](https://www.trendhunter.com/trends/radhi-devlukia.md) - [Highly Personalized Supplement Subscriptions](https://www.trendhunter.com/trends/smart-supplements.md) - [Branded Nutrition-Focused Coaching Programs](https://www.trendhunter.com/trends/sww-method.md) - [Tested Precision Medicine Models](https://www.trendhunter.com/trends/brigham-young-university.md) - [One-Of-A-Kind Clinician Consultation Programs](https://www.trendhunter.com/trends/beyond-the-labs.md) - [Women's Hormonal Telehealth](https://www.trendhunter.com/trends/nalena.md) - [Weight Loss Memberships](https://www.trendhunter.com/trends/weight-loss-membership.md) - [Sustainable Weight Care Communities](https://www.trendhunter.com/trends/yolohealth.md) - [Personalized Weight Management Support](https://www.trendhunter.com/trends/wisp-weight-care.md)