# High Wire Dental Ads The Johnson & Johnson Campaign Balances Humor with Hygiene By Alex Scott | Published 2010-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/johnson-johnson-campaign References: [adsoftheworld](http://adsoftheworld.com/media/print/johnson_johnson_reach_mint_dentotape_chicken) & [jwt](http://jwt.com) Can you remember the last time you saw an entertaining ad for dental floss? I sure as hell can't. The [Johnson & Johnson](https://www.trendhunter.com/trends/johnson-johnson) Campaign brings some color into an often colorless genre of advertising. More often than not, the spreads and commercials for dentistry feature a sterile white background with a bunch of text littered on the screen about how you need to buy this brand of floss to save your mouth. Created by the advertising agency JWT, the Johnson & Johnson Campaign is far less preachy than most. It doesn't make you feel like you've committed a crime if you miss a day of flossing. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 39% | Activity: 50% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Humorous Dental Ads:** Opportunity for companies to create dental advertisements that are entertaining and engaging rather than sterile and preachy. - **Colorful Advertisements for Health Products:** Opportunity for more ads for health products to be visually appealing and eye-catching. - **Creative Advertising in Sterile Industries:** Opportunity for advertising agencies to provide creative alternatives in industries where sterile, clinical advertising is the norm. ### Industries Being Reshaped - **Dental Industry:** Opportunity for dental product companies to differentiate themselves from competitors by using entertaining and engaging advertising campaigns. - **Advertising Industry:** Opportunity for advertising agencies to disrupt traditional advertising methods in sterile industries and offer creative alternatives. - **Healthcare Industry:** Opportunity for more eye-catching advertisements to be created for health products across the industry. ## Related on Trend Hunter - [Confident Smile Campaigns](https://www.trendhunter.com/trends/aquafresh.md) - [Smile-Reflecting Toothpaste Campaigns](https://www.trendhunter.com/trends/freeyoursmile-campaign.md) - [Authenticity-Celebrating Commercials](https://www.trendhunter.com/trends/colgate-commercial.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md) - [Youth-Targeted Water Ads](https://www.trendhunter.com/trends/wylers-light.md) - [Cheeky Hygiene Company Campaigns](https://www.trendhunter.com/trends/so-clean-you-can-kiss-it.md) - [Irreverent Ethical Soap Campaigns](https://www.trendhunter.com/trends/pure-rush-soap.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Candy-Flavored Dental Floss](https://www.trendhunter.com/trends/candyflavored-dental-floss.md)