# Statuesque Cosmetic Captures John-Paul Pietrus Captures The Face UK Contestants for Max Factor By Jana Pijak | Published 2014-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/johnpaul-pietrus References: [beautyscene.net](http://www.beautyscene.net/brands/max-factor/the-face-uk-girls-max-factor-shoot-by-john-paul-pietrus/) & [johnpaulpietrus](http://www.johnpaulpietrus.com) The Face UK winner Emma Holmes stars in these latest Max Factor ads by [fashion photographer](https://www.trendhunter.com/trends/betterstudio) John-Paul Pietrus. Lensed as part of the finalist's last challenge, the editorial features statuesque and fresh-faced images of Emma and her competitor from the fashion series. Inspired by her coach, Naomi Campbell's work ethic, the model shines in this beauty story that is lensed in studio. Emma and her co-star pose in a set of striking cosmetic captures that feature sleek ballerina bun looks, [smoky eye cosmetics](https://www.trendhunter.com/trends/mac-cosmetics-and-ella-gross) and crimson red lip hues. The models channel statuesque dancers and embody the essence of feminine beauty in this photo set by John-Paul Pietrus. The ladies are demure and elegant thanks to a minimal wardrobe and [sultry makeup looks](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign) that bring focus to their gorgeous skin. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 87% | Activity: 73% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Minimalistic Beauty:** The use of minimalistic wardrobe and sultry makeup looks to create statuesque beauty images presents an opportunity for disruptive innovation in beauty and fashion industries - **Ballerina-inspired Beauty:** Taking inspiration from ballerina bun looks to create beauty images can be a trendy and disruptive innovation opportunity in beauty and fashion industries - **Fresh-faced Beauty:** Using fresh-faced models and emphasizing natural beauty can lead to disruptive innovation opportunities in beauty and fashion industries ### Sectors Adopting This - **Beauty Industry:** Creating new cosmetic products inspired by sultry makeup looks and ballerina buns can be a disruptive innovation opportunity in the beauty industry - **Fashion Industry:** Designing clothing lines based on minimalistic wardrobe can be a disruptive innovation opportunity in the fashion industry - **Photography Industry:** Using statuesque models and capturing fresh-faced beauty can present an opportunity for disruptive innovation in the photography industry ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Soccer Athlete-Starring Beauty Campaigns](https://www.trendhunter.com/trends/jess-carter.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Celeb-Supported Fragrance Campaigns](https://www.trendhunter.com/trends/radical-essence.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Sports-Fan-Inspired Beauty Campaigns](https://www.trendhunter.com/trends/eyes-lips-face-fandom.md) - [Empowering Makeup Brand Campaigns](https://www.trendhunter.com/trends/juju-watkins.md) - [Star Studded Luxury Campaigns](https://www.trendhunter.com/trends/star-studded.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md)