# Confectionery Crossbone Figures Johnny Cupcakes Vinyl Toys are Tastefully Whimsical By Matt Ho | Published 2011-12-17 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/johnny-cupcakes-vinyl-toys References: [laughingsquid](http://laughingsquid.com/johnny-cupcakes-vinyl-toys/) & [johnnycupcakes](http://www.johnnycupcakes.com/blog/2011/12/johnny-cupcakes-toys-are-here/) Considering how Johnny Cupcakes shirts have always featured [quirky cartoon characters](https://www.trendhunter.com/trends/pez-products), it’s surprising that the company has taken the brand this long to start a Johnny Cupcakes Vinyl Toys line. The fashion brand is finally bringing a few of their whimsical designs to life with the upcoming Johnny Cupcakes [Vinyl Toys collection](https://www.trendhunter.com/trends/san-diego-comiccon). These were shown as a preview at the New York Comic Con 2011 back in October and now it’s finally being released. There will be two different figures for the line. The first is a [miniature Johnny Cupcakes](https://www.trendhunter.com/trends/minis-with-cream)’ trademark skull and crossbones logo. The second is a character the brand rightfully dubs Big Boy which will be available in three models: classic, glow-in-the-dark and black/white for those who want to put their own creative stamp on it. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 24% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### Why This Trend Is Growing - **Vinyl Toys:** Opportunity for disruptive innovation in the toy industry by combining whimsical design with collectible vinyl figures. - **Branded Collectibles:** Opportunity for disruptive innovation in the fashion industry by expanding brand merchandise offerings to include collectible figures. - **Creative Customization:** Opportunity for disruptive innovation in the consumer goods industry by allowing customers to personalize their own collectible figures. ### Industries Being Reshaped - **Toy Industry:** Disruption opportunity for toy companies to tap into a market of whimsical and collectible vinyl figures. - **Fashion Industry:** Disruption opportunity for fashion brands to extend their brand presence by offering branded collectible merchandise. - **Consumer Goods Industry:** Disruption opportunity for consumer goods companies to capitalize on the trend of creative customization in collectible figures. ## Related on Trend Hunter - [Collaborative Cookie-Themed Figures](https://www.trendhunter.com/trends/oreo-funko-pop.md) - [Character Crossover Figures](https://www.trendhunter.com/trends/skullpanda-x-sanrio.md) - [Limited-Edition Vinyl Figures](https://www.trendhunter.com/trends/limitededition-vinyl-figures.md) - [Customizable Vinyl Toys](https://www.trendhunter.com/trends/makeship.md) - [NFT-Inspired Vinyl Toy Figures](https://www.trendhunter.com/trends/superbored-vinyl-art-toys.md) - [Miniature Vinyl Toy Collectives](https://www.trendhunter.com/trends/kokies.md) - [Designer Blind Box Figurines](https://www.trendhunter.com/trends/pop-top.md) - [Miniature Horror Figures](https://www.trendhunter.com/trends/pop-mart-chucky.md) - [Fashion-Focused Novelty Collectibles](https://www.trendhunter.com/trends/kimmon-collectibles.md)