# NHL Celebratory Tees These Johnny Cupcakes 'Stanley Cup-Cakes' Celebrate Boston's Win By Matt Ho | Published 2011-06-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/johnny-cupcakes-stanley-cup-cakes References: [f5torefresh](http://f5torefresh.com/2011/06/21/johnny-cupcakes-stanley-cup-cakes-t-shirt/) & [shop.johnnycupcakes](http://shop.johnnycupcakes.com/shop/Details.aspx?ProdID=1079) This year, the Stanley Cup has gone to Boston and it's being celebrated with the Johnny Cupcakes 'Stanley Cup-Cakes.' After a victory over the Canucks, the brand has decided to pay homage to the hockey team with a [celebratory tee](https://www.trendhunter.com/trends/supermoist). Plus, since their home is Boston, it's only fitting that they create these Johnny Cupcakes 'Stanley Cup-Cakes.' This special apparel takes on the colors of black, yellow and white, hues representative of the [Bruins](https://www.trendhunter.com/trends/dryhopped-pilsner) team. The design features the brand's name and a [cupcake with two hockey sticks](https://www.trendhunter.com/trends/beard-in-a-box) making an "X" behind it. Both sleeves have graphics, with the left featuring a bear in a chef's hat and the right reading 'Stanley Cup-Cakes Champions.' The Johnny Cupcakes 'Stanley Cup-Cakes' are pre-order-only until June 27th. So, if you're looking to grab one of your own, order now. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 18% | Activity: 11% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Sports Merchandise:** Opportunity to create celebratory merchandise for sports teams after significant victories. - **Fan Engagement:** Opportunity to engage with fans and celebrate their team's accomplishments through branded merchandise. - **Limited Edition Apparel:** Opportunity to create exclusivity and demand by offering pre-order-only limited edition apparel. ### Where This Applies - **Sportswear:** Opportunity for sportswear brands to collaborate with teams and create celebratory merchandise. - **E-commerce:** Opportunity for e-commerce platforms to facilitate the pre-order process for limited edition apparel. - **Event Marketing:** Opportunity for event marketing agencies to help sports brands engage with fans through merchandise promotions. ## Related on Trend Hunter - [Canadian Hockey Team Donuts](https://www.trendhunter.com/trends/edmonton-oilers-donut.md) - [Hockey Player Packaging Designs](https://www.trendhunter.com/trends/molson-drai.md) - [Hockey-Inspired Whisky Bottles](https://www.trendhunter.com/trends/stanley-cup-bottle.md) - [Premium Hockey Collaborations](https://www.trendhunter.com/trends/lululemon-4.md) - [Collaboration Soccer-Celebrating Tumblers](https://www.trendhunter.com/trends/stanley-1913-cups.md) - [Cheekily Branded Room Sprays](https://www.trendhunter.com/trends/champion-room-spray.md) - [Game Day Cupcakes](https://www.trendhunter.com/trends/baked-by-melissa-and-kinder.md) - [Free Pizza Promotions](https://www.trendhunter.com/trends/edmonton-hockey-team.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md)