# Matured Confection Fashion Johnny Cupcakes Kill Em' With Kindness Line Brings a Grownup Look By Matt Ho | Published 2011-12-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/johnny-cupcakes-kill-em-with-kindness References: [f5torefresh](http://f5torefresh.com/2011/12/05/johnny-cupcakes-winter-fleece-and-button-ups/) & [shop.johnnycupcakes](http://shop.johnnycupcakes.com/shop/guys.aspx) The Johnny Cupcakes 'Kill Em' With Kindness' collection is the latest line of clothes from the brand that goes in a completely different direction. Those who are familiar with Johnny Cupcakes are well aware that the brand normally releases clothes with a [wacky cartoon culinary theme](https://www.trendhunter.com/trends/road-bread). This season, the brand has gone with a much more matured look. The Johnny Cupcakes Kill Em' With Kindness line displays a much more toned down design with no eccentric graphics in favor of a refined, [monochromatic look](https://www.trendhunter.com/trends/candy-drop). The collection will consist of a limited number of handmade dress shirts and a few [fleece pieces perfect for the winter](https://www.trendhunter.com/trends/market-x-peanuts). While the Kill Em' With Kindness line is quite a departure from their usual designs, the subtle mature look is a welcoming sight. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 29% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Matured Confection Fashion:** The trend of confectionery-inspired fashion evolving into more mature and refined designs. - **Toned Down Design:** The trend of brands moving away from eccentric graphics in favor of a more subdued and monochromatic aesthetic. - **Handmade and Limited Edition:** The trend of offering limited quantities of handmade clothing items, adding exclusivity and value to the product. ### Where This Applies - **Fashion:** The fashion industry can explore new opportunities by tapping into the growing demand for matured confection fashion. - **Graphic Design:** The graphic design industry has opportunities to create refined and toned down designs for brands looking to shift away from eccentric graphics. - **Small-scale Clothing Production:** The small-scale clothing production industry can benefit from the trend of handmade and limited edition clothing, providing unique and exclusive options for consumers. ## Related on Trend Hunter - [Connection-Driven Apparel Lines](https://www.trendhunter.com/trends/cool-to-connect-1.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Sweet Treat Rebrands](https://www.trendhunter.com/trends/the-new-killer-brownie.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Collaborative Candy Apparel](https://www.trendhunter.com/trends/jcpenney-x-haribo-collection.md) - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Nostalgic Cartoon-Joint Streetwear](https://www.trendhunter.com/trends/peanuts-comic-1.md) - [Soft-Colored Disney Apparel](https://www.trendhunter.com/trends/cinderella-capsule.md)