# Steely New Year Spirits Johnnie Walker’s Blue Label Lunar New Year Bottle Marks the Occasion By Michael Hemsworth | Published 2026-01-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/johnnie-walkers-blue-label-lunar-new-year References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2026/01/johnnie-walker-blue-canters-into-lunar-new-year/) & [johnniewalker](https://www.johnniewalker.com/en-ca/our-whisky/core-range/johnnie-walker-blue-label)  [Johnnie](https://www.trendhunter.com/trends/johnnie-walker-2) Walker’s Blue Label Lunar New Year bottle has been debuted by the spirit brand with an icy, eye-catching design that showcases the design work of haute couturier Robert Wun. The partnership with Wun sees the bottle and the box emblazoned with the imagery of a horse and as well as visual nods to the brand as a way to mark the Year of the Horse. The [limited-edition bottle](https://www.trendhunter.com/trends/royal-salute-lunar-new-year) is available at select retailers around the world with a $228 price point for consumers to pick up for themselves or as a new year offering for someone. Global Head of Luxury Innovation Mariana Assis spoke on Johnnie Walker’s Blue Label Lunar New Year bottle saying, "Robert’s vision for the Year of the Horse defines both this Lunar New Year and our own more than 200-year journey. Together, we’ve created something that celebrates heritage while inspiring new possibilities.” ## Trend Insights (Trend Hunter) - Score: 8.8/10 - Popularity: 100% | Activity: 100% | Freshness: 63% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Collaborative Luxury Product Design:** Combining fashion design expertise with spirit branding highlights the trend of cross-industry collaborations to create unique luxury products. - **Cultural Festive Editions:** The launch of limited-edition bottles to celebrate cultural festivities taps into the growing appeal of culturally themed consumer goods. - **Haute Couture Branding:** Integrating haute couture aesthetics into product design presents a trend where luxury brands enhance their premium appeal and uniqueness. ### Sectors Adopting This - **Luxury Spirits:** The luxury spirits industry is seeing a resurgence of interest through limited-edition, culturally themed releases, emphasizing exclusivity and heritage. - **Fashion Collaboration:** Fashion collaboration with other sectors offers new avenues for designers to expand their influence and create distinctive, high-value products. - **Cultural Merchandise:** Cultural merchandise sees innovation by integrating traditional symbols with modern design influences, appealing to culturally conscious consumers. ## Related on Trend Hunter - [Ultra-Light Premium Whisky Bottles](https://www.trendhunter.com/trends/blue-label-ultra.md) - [Lunar New Year Tumblers](https://www.trendhunter.com/trends/stanley-fire-horse-collection.md) - [Immersive Glass Art Exhibits](https://www.trendhunter.com/trends/johnnie-walker-blue-ultra.md) - [Equestrian New Year Timepieces](https://www.trendhunter.com/trends/longines-master-collection-moonphase-year-of-the-horse.md) - [Lunar New Year-Inspired Whiskies](https://www.trendhunter.com/trends/peonies-gift-set.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/hennessy-year-of-the-horse.md) - [Symbolic Horse-Motif Tequilas](https://www.trendhunter.com/trends/year-of-the-horse-edition.md) - [Lunar New Year Cognac](https://www.trendhunter.com/trends/lor-de-jean-martell.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/cordon-bleu-cognac.md)