# NFT-Paired Whiskies This Johnnie Walker Masters of Flavour Whiskey is Limited to Seven Bottles By Michael Hemsworth | Published 2022-06-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/johnnie-walker-masters-of-flavour References: [uncrate](https://uncrate.com/johnnie-walker-masters-of-flavour-nft/) & [blockbar](https://blockbar.com/brands/Johnnie%20Walker/657c3b94-d711-4146-8d5b-963525952319)  The third and final expression in the Johnnie Walker Masters of Flavour series has been unveiled by the brand as a premium spirit that comes with its own digital keepsake to boot. The whiskey features a blend of spirits from the brand's four ghost distilleries including Glenury Royal, [Glen Albyn](https://www.trendhunter.com/trends/the-glen-grant-splendours-collection), Brora and [Port Dundas](https://www.trendhunter.com/trends/port-charlotte-syc01). The spirits have been aged for at least 48 years and come in an emerald green Baccarat Crystal decanter held inside a wooden cabinet. The ultra-exclusive Johnnie Walker Masters of Flavour whiskey is limited to just seven bottles, which are each paired with a unique NFT artwork. Priced at $35,000, the artwork can be redeemed for a bottle of the spirit starting December 1, 2022 and is available from [BlockBar](https://www.trendhunter.com/trends/dewars). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 66% | Activity: 83% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Nft-paired Spirits:** The pairing of limited edition spirits with NFT artwork creates opportunities for digital collectibles and exclusive access to premium spirits. - **Blended Ghost Distillery Whiskey:** Creating whiskey blends using spirits from ghost distilleries presents opportunities to revive and repurpose historic brands to appeal to modern consumers. - **Premium Spirits with Digital Keepsakes:** The trend of coupling premium spirits with digital keepsakes provides opportunities to elevate the luxury experience and foster long-term customer engagement. ### Where This Applies - **Alcohol Manufacturing:** Alcohol manufacturers can explore the use of ghost distilleries to develop unique blends and create exclusive limited edition products to target high-end consumers. - **Art and Collectibles:** The coupling of limited edition spirits with unique NFT artwork creates opportunities for digital collectibles that appeal to both spirits enthusiasts and art collectors. - **E-commerce and Retail:** Retailers and e-commerce platforms can leverage the trend of coupling premium spirits with digital keepsakes to attract luxury consumers and foster long-term customer engagement. ## Related on Trend Hunter - [NFT Scotch Whisky Bottles](https://www.trendhunter.com/trends/johnnie-walker-release.md) - [Luxury Whisky NFTs](https://www.trendhunter.com/trends/dewars.md) - [NFT-Backed Whiskey Labels](https://www.trendhunter.com/trends/johnnie-walker-1.md) - [Twinset Whiskey NFTs](https://www.trendhunter.com/trends/benriach-1.md) - [Limited-Edition Liquor NFTs](https://www.trendhunter.com/trends/glenfiddich-blockbar.md) - [Asset-Backed Whiskey NFTs](https://www.trendhunter.com/trends/rlon-wang.md) - [NFT-Paired Whisky Casks](https://www.trendhunter.com/trends/spirits-network-the-borders-distillery.md) - [Luxurious Scotch Whisky Platforms](https://www.trendhunter.com/trends/johnnie-walker-vault.md) - [Exclusive Umami-Flavored Whiskeys](https://www.trendhunter.com/trends/johnnie-walker-3.md)